Online isn't the *only* place to be when marketing a business (offline networking event such as this Meetup have a lot of value, for instance), but a good online presence is a virtual requirement for successful marketing in the modern era.
In this talk, speaker, author, and marketing consultant Jeff Stec breaks down the critical elements that must be present to maximize the online marketing success of virtually any business today.
For each of the success factors, Jeff makes the case for why it is important and then gives examples of what that success factor looks like by showing a real-world example.
After attending this talk, you will be better equipped to take a critical look at your own online marketing with an eye toward making it more successful in growing your business.
About Jeff Stec
Jeff’s business experience encompasses microprocessor design engineer, Director-level manager, aircraft leaseback company owner, teaching at the university level, owning a house painting franchise, marketing consultant, and, together with his wife Carol, marketing agency owner. As a Certified Duct Tape Marketing Consultant, Jeff helps businesses grow by putting “strategy first” and then building marketing systems using tactics tailored to the unique needs of the business.