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SECRETS OF A VIRAL MARKETER: 5 Ways to Get 'Em to Laugh, Cry, Share and Buy

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SECRETS OF A VIRAL MARKETER:  5 Ways to Get 'Em to Laugh, Cry, Share and Buy

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Join us at ECIJA (http://ecija.com/) in Barcelona for a live viewing party (snacks and drinks included), where we will network and then participate in the live stream from Silicon Valley.

We'll introduce you to Access Silicon Valley (http://www.accesssiliconvalley.net/) and will be sharing some incredible insights live from Silicon Valley.

AGENDA - ECIJA BARCELONA

4:30-5:15pm - Networking

5:15-5:30pm - Sponsor introductions

5:30-7:00pm - Workshop

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CURRICULUM

So you have a killer product, a rising brand, and want to use high-octane marketing to demonstrate your value proposition and reach millions of target customers — FAST.

But how do you make sure that any investment in PR, digital, social media, influencer outreach, viral video or other content marketing tactics really moves your growth metrics?

In this high-energy interactive presentation, viral marketer Ben Kaplan, CEO of PR Hacker (http://www.prhacker.com), will take you inside some of the most successful (and surprising) viral marketing hits of the past few years. Drawing upon his work for big brands like Budweiser, Smuckers, and Milk-Bone — as well as startups from Y Combinator, Techstars, and 500 Startups — he'll reveal how to turn your brand or business into a marketing superstar that generates millions of dollars worth of exposure at minimal cost compared to a traditional advertising or lead generation campaigns.

This presentation will cover what you need to know about viral marketing. Topics we'll cover include:

ALWAYS-ON PR: How to "create news" and make any brand or startup more "newsworthy"

NEWS-JACKING: How to leverage breaking news for more exposure using hot-button headlines

INFLUENCER OUTREACH: How to play "moneyball" to find undervalued trend setters who love to share

SOCIAL MEDIA: How to trigger "activating emotions" that cause more viral sharing on social platforms

LEAD GENERATION: How to convert viral exposure into website traffic and user data capture

VIRAL VIDEO: How to combine story arcs with simple

CTAs to compel viewers to tell their friends

CONTENT MARKETING: How to pull in new customers with sticky, surprising, and significant ideas

TARGET AUDIENCE:

  1. Major brands that want to drive awareness, consideration, and purchase of their products

  2. Startup founders and entrepreneurs who need to show "traction"

  3. PR, advertising, social media, and digital marketing managers who need higher KPIs and lower budgets

  4. Anyone who wants to "hack" viral marketing for their startup, company, or cause

AGENDA - ECIJA BARCELONA

4:30-5:15pm - Networking

5:15-5:30pm - Sponsor introductions

5:30-7:00pm - Workshop

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SPEAKER BIO

Ben Kaplan (@benjaminkaplan) is the founder and CEO of PR Hacker (http://www.prhacker.com), the fastest growing PR company in the world. He is a rare "quadruple threat" PR and media expert: Over the course of his 15-year career in the media, Kaplan has been featured on 2,000 TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and Discover Card), founded a boutique PR firm (with clients like Budweiser and Mercedes-Benz), and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME). He is also an accomplished coder, startup founder, and Harvard-trained economist.

ORGANIZER

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PREMIER SPONSORS

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ECIJA (http://www.ecija.com/) – The leading Spanish law firm in Media and Technology with a strong department in Corporate, M&A, Venture Capital and Private Client Services.

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Procopio (http://www.procopio.com/) - Ranked among the Best Law Firms by U.S. News & World Report from 2014-2016.

VentureMoney Management Co. -

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Access Silicon Valley (Barcelona)
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Av. Diagonal, 458, planta 8ª 08006 · Barcelona