SECRETS OF A VIRAL MARKETER: 5 Ways to Get 'Em to Laugh, Cry, Share and Buy
Details
THIS EVENT WILL NOW BE AN IN PERSON MEETUP!**
Join us at ONV LAW (http://www.onvlaw.ro/pages/) in Bucharest on 29th March 2017 for a live viewing party, where we'll introduce you to Access Silicon Valley (http://www.accesssiliconvalley.net/) and share some incredible insights live from Silicon Valley on the secrets of viral marketing.
This gathering will be preceded by a drinks, snacks and networking session, which will be an excellent opportunity to get acquainted with, catch up and mix with other entrepreneurs and fellow meetup members.
AGENDA - ONV LAW Bucharest
5:30-6:15pm - Networking
6:15-6:30pm - Sponsor introductions
6:30-8:00pm - Workshop
Seating is limited to 25 people, so RSVP early.
**livestream link will not be shared, must attend viewing party to view event
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CURRICULUM
So you have a killer product, a rising brand, and want to use high-octane marketing to demonstrate your value proposition and reach millions of target customers — FAST.
But how do you make sure that any investment in PR, digital, social media, influencer outreach, viral video or other content marketing tactics really moves your growth metrics?
In this high-energy interactive presentation, viral marketer Ben Kaplan, CEO of PR Hacker (http://www.prhacker.com/), will take you inside some of the most successful (and surprising) viral marketing hits of the past few years. Drawing upon his work for big brands like Budweiser, Smuckers, and Milk-Bone — as well as startups from Y Combinator, Techstars, and 500 Startups — he'll reveal how to turn your brand or business into a marketing superstar that generates millions of dollars worth of exposure at minimal cost compared to a traditional advertising or lead generation campaigns.
This presentation will cover what you need to know about viral marketing. Topics we'll cover include:
ALWAYS-ON PR: How to "create news" and make any brand or startup more "newsworthy"
NEWS-JACKING: How to leverage breaking news for more exposure using hot-button headlines
INFLUENCER OUTREACH: How to play "moneyball" to find undervalued trend setters who love to share
SOCIAL MEDIA: How to trigger "activating emotions" that cause more viral sharing on social platforms
LEAD GENERATION: How to convert viral exposure into website traffic and user data capture
VIRAL VIDEO: How to combine story arcs with simple CTAs to compel viewers to tell their friends
CONTENT MARKETING: How to pull in new customers with sticky, surprising, and significant ideas
TARGET AUDIENCE:
1.Major brands that want to drive awareness, consideration, and purchase of their products
- Startup founders and entrepreneurs who need to show "traction"
3.PR, advertising, social media, and digital marketing managers who need higher KPIs and lower budgets
4.Anyone who wants to "hack" viral marketing for their startup, company, or cause
SPEAKER BIO
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Ben Kaplan (@benjaminkaplan) is the founder and CEO of PR Hacker (http://www.prhacker.com/), the fastest growing PR company in the world. He is a rare "quadruple threat" PR and media expert: Over the course of his 15-year career in the media, Kaplan has been featured on 2,000 TV and radio shows (such as Oprah and Good Morning America), served as a media spokesperson for major brands (such as Dr. Pepper and Discover Card), founded a boutique PR firm (with clients like Budweiser and Mercedes-Benz), and worked as a syndicated columnist and commentator (including columns for The New York Times and TIME). He is also an accomplished coder, startup founder, and Harvard-trained economist.
ORGANIZER
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PREMIER SPONSORS
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ONV Law (http://www.onvlaw.ro/pages/) - Independent full-service law firm in Bucharest, offering integrated services of advisory and litigation work, with a focus on industry sectors such as telecom, retail, construction, environment, and financial services. We are recommended by Legal 500 as a Romanian leading law firm in PPP and Procurement and Dispute Resolution, and by IFLR1000 in the Corporate & Financial and Energy & Infrastructure practice areas.
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Procopio (http://www.procopio.com/) - Ranked among the Best Law Firms by U.S. News & World Report from 2014-2016.
VentureMoney Management Co.