Political forecasting 101: data analysis to predict election outcome

The now-defunct Cambridge Analytica has become a symbol of all that is intrusive and manipulative about data-driven elections.

Nonetheless, data and data analytics have played a role in elections for years. Digital campaigning and harnessing the power of Big Data has long been considered a key to electoral success in places such as the United States. In fact, all modern campaigns in all democracies use data, even if it’s simply polling data.

But today’s massive voter relationship management platforms use digital campaigning practices that leverage the power of social media, mobile apps, geo-targeting and artificial intelligence to take it to another level.
Can anyone win an election because of Big Data? How does it affect vote estimation? What analytics lessons can be drawn from the latests elections?

Carlos Rodríguez Rojo, researcher, data analyst and founder of Qindice, will answer these questions in our forthcoming edition of #AcidTalks.
Due to his mathematical background, he has always focused on applying methodology to examine large datasets. As a result of his work, he has launched several valuable methods for businesses and institutions such as:

• Risk quantification to assess and manage brands and their performance
• Market segmentation without sociodemographic profiles
• Fuzzy logic applied to vote estimation during elections

The event will take place the 12th of December at U Hostels (Safestay Madrid) and will be followed, as always, by some drinks and pizzas.
Places are limited, so RSVP quickly!

***IMPORTANT: Please confirm your assistance via Eventbrite here: https://www.eventbrite.es/e/entradas-political-forecasting-101-data-analysis-to-predict-election-outcome-82818561547***