Next Meetup

Good Design: Principles for Advancing Social Change
Join us for an engaging presentation from Sara Cantor Aye on Good Design: Principles for Advancing Social Change We all know design is a powerful tool for behavior change, but how can it be used for social change? Applying human-centered design to complex social issues is not a simple matter of copy-and-paste. Designers need to understand the dynamics of the social sector, including their own relationships to power and privilege, before heading out to change the world. Sara has built a practice at Greater Good Studio that applies design methods to social problems, drawing inspiration from fields as diverse as anthropology, social work and community organizing. She will share how some new goals for design - honoring reality, creating ownership and building power - lead to both innovative solutions and greater equity. These principles can be applied to any project that seeks to have a positive impact on people. —— IMPORTANT NOTICE ON LIMITED SPACE Due to high demand, this event will be limited to a maximum of 120 attendees (including guests), so please respond ASAP to guarantee your spot! We ask that you RSVP Yes only if you are confident you will attend. And please update your RSVP to No if your plans change to open your spot to another Action Designer. Thank you. —— SCHEDULE 6:00 PM - 6:30 PM: Networking and Food 6:30 PM - 7:30 PM: Presentation and Discussion —— ABOUT OUR SPEAKER Sara Cantor Aye is a creative leader and human-centered designer focused on equity, inclusion and social innovation. After spending seven years using human-centered design (HCD) to create new markets for corporate clients, she co-founded Greater Good Studio in 2011 to apply the process and principles of HCD to the more meaningful challenges of the social sector. Her team of “pissed-off optimists" has helped nonprofits, foundations, government agencies and social enterprises to build internal capacity for innovation, create and prototype new programs and services, and sustain and scale their impact. Sara's long-term goal is to alleviate the systemic sources of inequity that are present in our country. To this end, Greater Good's portfolio spans fields as diverse as education, workforce development, housing, mental and behavioral health, community development, public safety and the arts. Her love of design research translates to a practice focused on deep community engagement, asset-based design and a commitment to empowering clients and communities to co-create solutions to the challenges they face. Sara holds a master’s in design planning from the Institute of Design at IIT and a bachelor’s in mechanical engineering from Northwestern University. —— We look forward to seeing you at the event!


22 West Washington Street 7th Floor · Chicago, IL

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    What we're about

    Action Design Chicago is a group of designers, developers, entrepreneurs, economists and others who are passionate about helping people create positive change in their lives. We sit at the intersection of technology (UI / UX, data science), psychology (behavioral economics, positive psychology), and advocacy, and we focus on exposing our members to cutting edge tools, research, and practitioners in each of these areas so they can apply the latest learning in action design in their respective fields. Whether the goal is to help people save more money, get in shape, cut down on electricity usage, or learn a new language, the idea is the same: how can we use research in behavioral economics and psychology to help users build habits and change their daily behavior? Each month, we'll have a new behavioral researcher or practitioner share the work they're doing.

    We’re part of a network of Action Design groups all around the US as well as in Canada and the UK with over 10,000 members and counting. Learn more at .

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