• Behavioral Science & Wicked Problems

    Egg Strategy

    ╭┄┄┄┄┄┄┄┄┄┄╮ ┆ 💡 ┆ OVERVIEW ╰┄┄┄┄┄┄┄┄┄┄╯ Solving issues related to poverty, equity, climate change, or innovation—often referred to as “wicked” problems—is notoriously difficult. Behavioral economics can help but has the potential to deliver greater impact if it moves from its current focus on “last mile” solutions to address root causes further upstream. In this Action Design meetup, Ruth Schmidt discuss how pulling elements from the disciplines of design thinking and behavioral economics into a hybrid approach might yield new ways of tackling these complex systems challenges, which often have multiple conflicting perspectives about what the problem even is, a high likelihood of unintended consequences, and a uniqueness that makes it difficult to look to the past for relevant data and successful prior solutions. ╭┄┄┄┄┄┄┄┄┄╮ ┆ ⏱ ┆ AGENDA ╰┄┄┄┄┄┄┄┄┄╯ ⟶ 6:00 - 6:30 PM: Free Food & Networking ⟶ 6:30 - 7:15 PM: Presentation ⟶ 7:15 - 7:30 PM: Q&A & Discussion ╭┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄╮ ┆ 📍 ┆ LOCATION LOGISTICS ╰┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄╯ Your Meetup Name must be your full name for check-in purposes. If your Meetup username is not your full name, please message Cindy Wang. Please bring your ID in order to get checked into the event. ╭┄┄┄┄┄┄┄┄┄┄┄┄┄┄╮ ┆ 🚨 ┆ IMPORTANT NOTICE ╰┄┄┄┄┄┄┄┄┄┄┄┄┄┄╯ Due to high demand, this event will be limited to a maximum of 70 attendees (including guests), so please respond ASAP to guarantee your spot! We ask that you RSVP Yes only if you are confident you will attend. And please update your RSVP to No if your plans change to open your spot to another Action Designer. Thank you. ╭┄┄┄┄┄┄┄┄┄┄┄┄┄╮ ┆ 👩🏻 ┆ ABOUT SPEAKER ╰┄┄┄┄┄┄┄┄┄┄┄┄┄╯ Ruth Schmidt is an Associate Professor at the Institute of Design who works, writes, and speaks extensively at the intersection of behavioral science and design. Prior to joining ID, Ruth served as a senior leader at Doblin | Deloitte, where she led teams in applying human-centered design and innovation strategy to develop new offerings and grow innovation functions within client organizations. She also led the development of Doblin’s Behavioral Design POV and toolkit, which integrated key principles from behavioral economics with user insights to provide an actionable, disciplined approach to de-risking innovation and increasing user adoption. https://ruthkschmidt.com (personal site) @ruthkschmidt (twitter) ╭┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄╮ ┆ 👏🏻 ┆ ABOUT OUR SPONSOR ╰┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄╯ Egg Strategy is a global brand strategy and innovation consultancy, offering fully integrated marketing, qualitative and quantitative capabilities. Our core strength is rooted in simplicity. As we explore the messiness of modern life, we create bold solutions that are profoundly simple to embrace because they’re rooted in fundamental human truths. Within our Egg Consumer Products, Egg Health, and Egg Lifestyle divisions, we work with world-class clients across the globe, supported by our cutting-edge insight mining tools, qualitative and quantitative research. We proudly bring our core values to bear on each and every client partnership: Courageous Thinking, Creativity with Purpose, Genuine Collaboration, and Infectious Leadership. Learn more about Egg Strategy at https://www.eggstrategy.com/ ﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌﹌ 👋 We look forward to seeing you at the event!