Opower's 5 Principles of Designing for Action: Deena Rosen, Director of UX

Hey Folks,

In May, we have Deena Rosen, Director of User Experience at Opower. She'll talk about: Designing for Action: Opower’s 5 Principles

"At Opower, we spend every day designing products that persuade people to take action towards their energy use. These actions include anything from large one-time investments (installing a new appliance), to small habits (remembering to turn off the lights). And our approaches work; Opower has already helped people save 2 TWh of energy, enough to take a city of 500,000 people off the grid for a year.

In this talk, I’ll share Opower’s 5 Design Principles that we developed to ensure our designs lead to behavior change. I’ll also share ideas on how you can incorporate principles like these into your own product organizations.

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As always, the Meetup will start at 6:30 with free food and drink. The talk is from 7-8.