Opower's 5 Principles of Designing for Action: Deena Rosen, Director of UX

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Hey Folks,

In May, we have Deena Rosen, Director of User Experience at Opower. She'll talk about: Designing for Action: Opower’s 5 Principles

"At Opower, we spend every day designing products that persuade people to take action towards their energy use. These actions include anything from large one-time investments (installing a new appliance), to small habits (remembering to turn off the lights). And our approaches work; Opower has already helped people save 2 TWh of energy, enough to take a city of 500,000 people off the grid for a year.

In this talk, I’ll share Opower’s 5 Design Principles that we developed to ensure our designs lead to behavior change. I’ll also share ideas on how you can incorporate principles like these into your own product organizations.


As always, the Meetup will start at 6:30 with free food and drink. The talk is from 7-8.