What we're about

Action Design NYC is a group of designers, developers, entrepreneurs, economists and others who are passionate about helping people create positive change in their lives. We sit at the intersection of technology (UI / UX, data science), psychology (behavioral economics, positive psychology), and advocacy, and we focus on exposing our members to cutting edge tools, research, and practitioners in each of these areas so they can apply the latest learning in action design in their respective fields. Whether the goal is to help people save more money, get in shape, cut down on electricity usage, or learn a new language, the idea is the same: how can we use research in behavioral economics and psychology to help users build habits and change their daily behavior? Each month, we'll have a new behavioral researcher or practitioner share the work they're doing.

Upcoming events (1)

Using Behavioral Insights to Enhance Text Messaging Nudges with MDRC

Hi Action Designers, Happy New Year! We are excited to announce our first event of 2019: Using Behavioral Insights to Enhance Text Messaging Nudges with MDRC’s Center for Applied Behavioral Science (CABS)! About the event: Behavioral science research suggests that texts are a powerful message delivery method, but how can we infuse behavioral insights into our text messages to make them the ultimate “nudge?” This interactive session will explore the ways you can apply evidence-based behavioral insights to develop text messages with a greater impact for your outcome of interest. You will have the opportunity to draft your own text messages and get feedback from behavioral scientists. Come with a cause you care about—no experience required! About MDRC & CABS: MDRC is a nonprofit, nonpartisan education and social policy research organization committed to finding solutions to reduce poverty and improve the lives of low-income people. MDRC designs promising new interventions, evaluates existing programs using the highest research standards, and provides technical assistance to build better programs and deliver effective interventions at scale. The Center for Applied Behavioral Science (CABS) is an innovation center within MDRC that combines MDRC's decades of experience tackling social policy issues with insights from behavioral science. CABS takes on pressing problems our partners want to solve and uses behavioral insights, design thinking, and technology to improve the way social programs are designed and services are delivered. Schedule: 6:00-6:30pm: Arrivals and networking 6:30-7:30pm: Presentation, Activity, and Q&A 7:30-8:00pm: Wrap-up and additional networking **Please RSVP due to limited capacity and to ensure that your name is on the list to enter the WeWork space. **Please note that there will not be food or drink. We look forward to seeing you there! Speaker bios: Justine Yu is a behavioral science researcher and designer in CABS, where she uses behavioral insights and data analysis to tackle a variety of social policy issues. She contributes to the diagnosis, design, and implementation of several behavioral science studies and co-leads workshops on behavioral design for organizations around the country. She holds a BA in Cognitive Science and Political Economy from UC Berkeley, where she conducted research on applying behavioral insights to sustainability issues. Before joining CABS, she helped launch the Center for Behavior & the Environment at Rare, a conservation NGO in the Washington D.C. metro area. Ilana Brody is a behavioral science researcher in CABS, where she helps create and implement behavioral interventions aimed at improving education and self-sufficiency outcomes. She also assists with diagnosis, design, implementation, and project management in several studies. Ilana holds a BA in Psychology and Economics from the University of Virginia, where she conducted social psychology research for four years. Prior to joining MDRC, she was a metropolitan community policy researcher at the Urban Institute. Rachael Metz is a researcher in MDRC's Low-Wage Workers and Communities policy area, working on project operations and technical assistance. She holds a BA in Psychology and Science in Society from Wesleyan University, where she helped develop and coordinate a sustainability program to inclusively promote and encourage environmental consciousness and social responsibility using behavioral insights. Prior to joining MDRC, Rachael taught English in Santiago, Chile and worked at a public health nonprofit in Philadelphia. Our Host: Thank you to WeWork 115 Broadway for hosting us! WeWork is a space where people and entrepreneurs alike go to make a life not just a living. With 200 plus locations worldwide, we help create a platform for people to strive for success. With countless amenities and benefits, WeWork helps brands, companies and individuals with their day to day professional and personal work.

Past events (30)

Exploring Behavioral Design Solutions with ideas42

WeWork 205 Hudson St

Photos (84)