What we're about

We meet on the 2nd Thursday of the month at 7pm at Ada's Technical Books.

We discuss books on user experience design, interface design, interaction design, usability and related topics.


December 13: "What Customers Want", by Anthony W. Ulwick


January 10: "Lean UX: Designing Great Products with Agile Teams", by Jeff Gothelf

February 14: "Measure What Matters", by John Doerr

March 14: "Inspired" by Marty Cagan

April 11: "User Story Mapping" by Jeff Patton

May 9: "Articulating Design Decisions", by Tom Greever

June 13: "Evil By Design", by Chris Nodder

July 11: "Hooked: How to Build Habit-Forming Products", by Nir Eyal

All book club books are 10% off in the store.

Upcoming events (1)

Discuss "Evil By Design" by Chris Nodder

Ada's Technical Books

Casual book club. Read as much as you can and come join the discussion. How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.

Past events (43)

Discuss "Articulating Design Decisions" by Tom Greever

Ada's Technical Books

Photos (17)