Next Meetup

Discuss "Jobs to be Done" by Stephen Wunker, Jessica Wittman, and David Farber
"Jobs to be Done is highly organized and expertly crafted...Company leaders looking for ways to institutionalize innovation are sure to find it here." --Foreword Reviews Let your CUSTOMERS drive innovation. Successful innovation doesn't begin with a brainstorming session-it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets)-and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to: * Gather valuable customer insights * Turn those insights into new product ideas * Test and iterate until you find success Follow the steps in Jobs to Be Done, and you'll arrive at solutions that are both original and profitable.

Ada's Technical Books

425 15th Ave E · Seattle

    Past Meetups (36)

    What we're about

    We meet on the 2nd Thursday of the month at 7pm at Ada's Technical Books.

    We discuss books on user experience design, interface design, interaction design, usability and related topics.

    Here are the first half of the 2018 books and meetings dates:

    Jan 11 - "The Visual Display of Quantitative Information" by Edward R. Tufte

    Feb 8 - "Interviewing Users" by Steve Portigal

    March 8 - "Accessibility for Everyone" by Laura Kalbag

    April 12 - "Design Systems" by Alla Kholmatova

    May 10 - "Design for Real Life" by Eric Meyer & Sara Wachter-Boettcher

    June 14 - "Mapping Experiences" by James Kalbach

    Reading the book is not a requirement for attending meetings!

    All book club books are 10% off in the store.

    Members (1,384)

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