Discuss "UX Strategy" by Jaime Levy

I'm posting next month's meeting before this month's meeting has occurred because I'm moving the meetings next year to the second Thursday of the month, so these 2 meetings will be a bit closer together than usual.

For 2017, we are starting off the year with "UX Strategy" by Jaime Levy. Get 10% off when you buy the book from Ada's. Just tell them its for book club:
http://www.seattletechnicalbooks.com/book/9781449372866

Also, Author Jaime Levy will be calling in to chat with us for part of the meeting, so bring in any questions to ask her!

Here's the description:

"User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Whether you re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you ll also gain different perspectives on the subject through interviews with top strategists.

-Define and validate your target users through provisional personas and customer discovery techniques

• Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
• Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
  -Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics"