I'm posting next month's meeting before this month's meeting has occurred because I'm moving the meetings next year to the second Thursday of the month, so these 2 meetings will be a bit closer together than usual.
For 2017, we are starting off the year with "UX Strategy" by Jaime Levy. Get 10% off when you buy the book from Ada's. Just tell them its for book club:
Also, Author Jaime Levy will be calling in to chat with us for part of the meeting, so bring in any questions to ask her!
Here's the description:
"User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
Whether you re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you ll also gain different perspectives on the subject through interviews with top strategists.
-Define and validate your target users through provisional personas and customer discovery techniques
- Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
- Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
-Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics"