We're reading, "Rocket Surgery Made Easy" by Steve Krug:
-This is a traditional book club style meeting where we chat about the book as a group (not an author event or presentation). Feel free to join even if you don't get a chance to read the book!
If you want to read ahead, here are the upcoming books:
October - "Sprint" by Jake Knapp
November - "Jobs to be Done" by Wunker, Wattman, and Farber
December - "What Customers Want" by Anthony Ulwick
Here's the description for “Rocket Surgery Made Easy”:
"It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens.
In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery.")
By paring the process of testing and fixing products down to its essentials ("A morning a month, that's all we ask"), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular."