Journey Mapping Workshop and Intrinsic Motivational Drivers

Ever wonder how some companies build brand loyalty, motivate employees to excellence and entice customers to stay forever? Now’s your chance to learn more about intrinsic motivators and mapping user journeys.

Agile speaks about delighting customers, SAFe principles require unlocking intrinsic motivation and everyone wants to become more customer centric. Finally, we have the tools and a way to combine these aspects and you have a chance to experience it firsthand.

The human experience design firm Cravety will be showing us how to access and use an untapped information source: intrinsic motivators. You’ll learn how to use this powerful data set to create employee journeys like no other, solving for engagement, productivity, and retention issues.

Like previous months, this will be hands-on, interactive and not only will you have a chance to present, you’ll learn about your own motivators too.

Agenda
5:30 - meet and greet
6:00 - workshop
7:30 - adjourn

About our Speakers, Greg Kihlström and Ed Bodensiek.

Greg is a best selling author, speaker, and entrepreneur. He is currently President and Chief Experience Officer at Cravety, after selling his digital experience agency, Carousel30, in 2017. He has worked with some of the world's top brands, including AOL, Choice Hotels, Coca-Cola, GEICO, Marriott International, MTV, Starbucks, Toyota, and VMware. He currently serves on the University of Richmond’s Customer Experience Advisory Board. Greg’s newest book, The Center of Experience (2020) talks about how customer and employee experience can be operationalized into a cohesive brand experience.

Ed founded Cravety to help organizations reach business goals through an experience-led strategy. Ed frequently consults on the future of marketing, user experience, and talent branding strategy, and is a sought-after public speaker, trainer, and facilitator. He is the co-founder of the Baltimore/Chesapeake network of the Customer Experience Professionals Association and Hacking HR Baltimore.

Ed’s background includes communications and marketing leadership roles with the Fulbright Scholar Program, Johns Hopkins University, and JA Worldwide. Ed was also appointed director of outreach and communications for the U.S. Department of the Treasury by the President of the United States.

More Agile Events can be found here https://agiledmv.org/