Amazon Web Services San Diego | Official Events

About this event: Register here

Join AWS User Group San Diego and RapidScale for an exclusive afternoon at Amazon's San Diego campus focused on Gen AI — helping executives and technical leaders understand how to build leadership alignment, governance, and organizational readiness to scale AI responsibly. The event kicks off with an Executive Playbook for AI Adoption presented by Rich Coutee of RapidScale, followed by a session on building a lasting AI Center of Excellence with Vishal Menon. For the technical audience, Blake Weller will dive into enterprise patterns for building adaptive AI agents that scale. The afternoon culminates in a fireside roundtable with Jeff Holmes, Founder & President of eTrigue, sharing his perspective on AI transformation from the CEO seat. The event concludes with networking, giving attendees and their peers a relaxed setting to continue the conversation and build meaningful connections.

Who Should Attend
· Executives & C-Suite Leaders looking to build AI strategy and organizational alignment
· VP/Director-level Technology Leaders responsible for AI governance and implementation
· Solutions Architects & Engineers designing scalable AI systems
· Anyone interested in the intersection of AI leadership and technical execution

Speakers

Jeff Holmes
Founder & President, eTrigue
Fireside Roundtable: AI Transformation from the CEO Perspective
Jeff Holmes is the Founder and President of eTrigue, a worldwide platform and services company that helps B2B channel partners generate marketing leads, track sales team performance, and deliver actionable insights to enhance sales follow-up. With full P&L responsibility, Jeff has led eTrigue's product and engineering organization for over 16 years — guiding the company's migration from traditional data centers to hyper-scalers and most recently driving their Generative AI initiatives leveraging Amazon Bedrock, AWS Lambda, Amazon Nova Pro, and Anthropic Claude Sonnet. Jeff brings a CEO's perspective on what it takes to lead an AI transformation from strategy through execution.

Rich Coutee
AWS Partner Alliances Manager, RapidScale, a Cox Business Company
Presenting: Executive Playbook for AI Adoption
Rich Coutee leads the AWS partnership at RapidScale for the West Region, helping customers accelerate their journey to the cloud and leverage modern technologies, including AI. He brings broad experience building and scaling partner programs as a consultant and managing cloud and SaaS partnerships as an Alliance Manager, with a strong focus on joint go-to-market strategy, partner enablement, and customer outcomes. In his current role, Rich partners closely with AWS and RapidScale stakeholders to help customers navigate AWS programs, funding options, and resources — reducing complexity and enabling a clear, efficient path to cloud modernization and innovation.

Vishal Menon
Sr. Solutions Architect, Data & AI | RapidScale, a Cox Business Company
Presenting: Built to Last: AI Center of Excellence
Vishal Menon is a seasoned cloud and AI architect with 13+ years of experience helping enterprise organizations modernize their infrastructure and unlock the full potential of data-driven transformation. At RapidScale, he serves as the technical authority on Data & AI solutions, translating complex AI/ML architectures into practical, scalable outcomes for clients across industries.

Blake Weller
Sr. Director, Public Cloud Sales | RapidScale, a Cox Business Company
Presenting: Building Adaptive AI Agents: Enterprise Patterns That Scale
Blake Weller leads public cloud sales strategy at RapidScale, one of AWS's premier managed cloud partners, where he helps enterprise organizations transform their technology infrastructure into a competitive advantage. With over two years at RapidScale spanning solutions consulting, sales management, and senior sales leadership, Blake brings a rare combination of technical fluency and executive-level business acumen to every client engagement.

Sponsor:
RapidScale, a Cox Business Company — A premier managed cloud partner delivering cloud, AI, and IT solutions for the enterprise.

We also have a guest speaker from AWS who will talk on the below topic:

Oracle Database Migrations and Modernization to AWS
Business-critical Oracle database workloads demand uncompromising performance, availability, and resilience. Migrating these Oracle databases to AWS unlocks significant cost savings, performance improvements, enhanced availability, and scalability opportunities. This session equips attendees with foundational knowledge and practical strategies to guide customers through Oracle workload migration journeys to AWS with information about AWS RDS for Oracle, ODB@AWS etc.
What you'll learn:
-Examine common migration challenges, licensing optimization strategies, and modernization pathways that help customers reduce total cost of ownership while improving operational resilience
-Learn about emerging technologies—including AWS Generative AI tools and agentic AI capabilities—that simplify and accelerate Oracle database migrations to AWS, enabling partners to capture commercial database opportunities effectively
Speaker:
Sudhir Balasubramanian
Sr Solution Architect , WW Data & AI Partner - AWS
Bio: Data , AI & Infrastructure Architect - Oracle ACE, VMware vExpert, Nutanix NCP - Speaker, Blogger, Author, Technologist, Evangelist, Partner & Customer Advocate - love working with Customers & Partners to build creative solutions to solve complex problems & improve Customer experience.