What we're about
Amsterdam, together with European partner cities, sees the immediate opportunity to create a series of iBeacon and IoT enabled Living Labs to stimulate innovative startups, entrepreneurs, and SMEs across public and private industry sectors. This ground-breaking initiative starts with the installation of three public beacon networks in Amsterdam which will be unveiled during the program which will include a comprehensive education and outreach initiative for each sector. A series of events and business support projects to stimulate, facilitate and mentor entrepreneurs and new startups during early phase development will also be necessary. The scale of opportunity for the startup economy is staggering and we have identified seven vertical industries from which we are gathering innovators and leaders to help us better implement, distribute and duplicate this structure over the coming two to five years.