What we're about

We are web analytics enthusiasts and meet up regularly since summer 2013. Every session consists of a short presentation prepared by one of the roundtable members followed by a bigger part for discussion. So far we talked about GA limitations, attribution modelling, content marketing measurement and the missing link between content marketing and analytics. We all enjoy the discussions and the knowledge sharing very much. If you're interested, join in!

Here is some great news: On February 22nd 2016 the Analytics Roundtable starts also in Cape Town: https://www.meetup.com/Analytics-Roundtable-Cape-Town/

Maybe you would like to combine a visit with some surfing!

Upcoming events (1)

How Predictive Analytics and Machine Learning is Reshaping the Airline Industry

The amount of airline travellers reached over 2 billion in 2006 and doubled to 4 billion by 2018. The International Air Transport Association (IATA) expects over 8 billion passengers to travel in 2037. This faster than linear growth is not sustainable with traditional measures and requires innovative solutions. In this talk, we will take a glimpse at a landscape of possibilities for applying predictive analytics and machine learning in the Airline Industry. During this journey, we will look at examples of challenges and solutions from a wide range of airline activity areas: flight planning, ground and flight operations, maintenance, capacity and sales management. We will conclude with a deep dive into one of the novel machine learning solutions developed at SWISS. The presenter, Pawel Kampczyk works as a Data Scientist for SWISS International Airlines. His previous experience includes consulting in Data Science and Machine Learning in Pharma, Retail and Financial Industries. He holds a PhD in Astrophysics from ETHZ for his work in area of Large Extragalactic Surveys.

Past events (31)

A|B Testing as the Driver of Data Driven Product Development

Amazee Metrics Office

Photos (191)