Great Ideas Need the Right Metrics to Flourish; Monetizing Innovation via Data

Last month my colleague, Konrad Kopczynski (http://bit.ly/1bsChuA), presented a 3-hour workshop at the Gilbane Conference (http://bit.ly/1bsCn5k) in Boston, in which he shared tools and methods he and I have developed at Fitzgerald Analytics to monetize new ideas by quickly defining the metrics & analysis needed to monetize innovative ideas. Konrad's conference workshop was based on elements of the Data to Dollars Value Chain™ (http://bit.ly/1bsC8Hr), the methodology which forms the basis for my forthcoming book by the same name. For more info about the book, see my blog post here. (http://bit.ly/1cr0k0K)

Attendees had great feedback on Konrad's presentation, so we decided to share highlights with the meetup group next month. Attendees paid thousands of dollars to attend the conference where Konrad originally presented this material, but you can get the same takeaways for less than the cost of a taxi ride at our event January 14th. Refreshments will be served, and we'll be hosted in the innovative Ricoh Technology Portal near Grand Central Station.

See below for a description of the event. I hope you can join us! -Jaime

Event overview:

Great Ideas Need the Right Metrics to Flourish; Building the Analytics You Need to Monetize your Innovation

• In the digital era, great ideas, innovations, and business models need to be implemented well, turned into profitable operations that scale well and adapt to new information as they grow. This isn't easy, but it is often the difference between great ideas that succeed and those that fail.

• For digital innovators, Analytics and data-driven decision-making have become key determinants of success. "If you can measure it, you can manage it." The right metrics often make the difference between monetizing innovation and under-performance.

• Yet identifying these "metrics that matter" isn't easy—the right metrics vary widely based on your business model—nor is it easy to build the required capabilities and collecting the necessary data. Fortunately there is a way to make it easier, and this presentation will share a better way to tackle the challenge.

• In this meetup, Konrad Kopczynski will share the battle-tested method he and Jaime Fitzgerald have developed that addresses this challenge.

About the Data to Dollars™ Methodology (http://bit.ly/1bsC8Hr):

During two decades working with data, Mr. Fitzgerald created a new method that makes it easier to define the metrics you really need to monetize your innovative ideas, business models, and initiatives. In addition to defining the "metrics that matter," Mr. Fitzgerald's methodology defines the analytic methods and data sources you need to generate these key performance indicators, and how they will be used to enhance key business decisions, essential processes, and business model evolution.