Apple has sent out invitations for its next press event held on 12th Sep 2017. Market expects Apple will launch new iPhone (potentially called iphone8) and other new products. Since launch 10 years ago, iPhone is among the greatest product ever. However, iPhone shipment growth has slowed significantly in recent years. iPhone shipment declined 8% YoY in FY16 and is expected to increase only 3% YoY in FY17. Also, Apple business in Greater China region faces intense competition and sales declined in 7 conservative quarters. Will the iphone8 or new iPhone regrow Apple, the largest listed company in the world, in terms of market capitalisation? Can iphone8 help Apple to gain market share back from Chinese handset makers in the China market? Is it still the right time to buy Apple?
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