- Content Conversations - content hacks edition
Hear from creatives, YouTubers and journalists about the tech hacks and tricks of the trade that let them do more with less. More details and registration here - https://asiacontentmarketing.eventbank.com/event/content-conversations-content-hacks-15476/
- Memes workshop
Digital communication, especially across social media platforms is increasingly driven by visuals. Memes play a significant role in any conversation, community or movement. Often seen as mere trolling tool, memes enable cultural context and commentary to complex events around us. Understanding the methodology and impact of memes is crucial within the attention economy, not only for users but also brand marketers. This workshop will explore the different types of memes, application methods and how they can influence decision-making. We will also deep-dive into case studies of how memes are weaponised to alter election outcomes or hijack brand narratives. Sign up here - https://asiacontentmarketing.eventbank.com/event/the-power-of-memes-and-how-they-transform-communication-14544/
- Content Conversations Hong Kong
Producing content for a B2B audience presents a unique set of challenges for marketers. The audience is far more specialised, your boss is far more sceptical and results need to be proven. In our first Content Conversations in Hong Kong, we delve into the issues keeping B2B marketers up at night. Register here for access on the night. https://asiacontentmarketing.eventbank.com/event/content-conversations-hong-kong-b2b-content-marketing-14583/
- Content Conversations - the audio edition
Smart speakers are being adopted faster than smart phones across the world and forget digital natives, the next generation are audio natives. That's why the latest instalment of Content Conversations is all about audio. We have on the bill Stacie Chan from Google who will be able to talk about the home speaker and should have lots updates on audio having recently returned from Google I/O. Also speaking is Singapore's own global insights master Simon Kemp from Kepios whose annual read on the Internet, is well, a must-read. Finally Aditya Sharma whose agency Versa is one of the world's first audio experience agencies. Hosted by Olivia Cain from LinkedIn. Join us on Wednesday, May 15 at the LinkedIn offices from 6pm. We'll be meeting you downstairs to gain access so it's very important to be on the eventbrite list. Link is here https://www.eventbrite.sg/e/content-conversations-the-audio-edition-tickets-61494437518
- Content Conversations - the influencer edition
Content Conversations is back for April with the influencer edition to be held on Wednesday the 17th. On stage we'll have popular Singapore YouTubers Tiffanie and Michi, better known as Tiffwithmi, Rashmi Anand from Autodesk and Philip Kitcher from Style Haul. Your hosts will be me Simon Kearney, ACMA Chairman and Click2View CEO and Chris Reed, ACMA board member and Black Marketing CEO. This is the event with no speeches and where the audience is as important the panel because it's all about the questions. Please send me any questions you have for the panel or the hosts before the event. Drinks and nibbles supplied. Bios Rashmi Anand has over ten years of experience in digital marketing, working on brands like Dell, Apple, Intel & Mastercard. She led the Dell SEM business globally for few years. In the last couple of years, she has had the opportunity to manage social for tech brands like Intel and Autodesk. Autodesk, being the leading software design company in the world. With a strong background in SEM/Social, she has a keen interest in understanding digital media’s contribution in creating a brand.
- Brand Disruption 4.0: The Business of Video Content
With 2019 dubbed ‘the year of the Content Creator,’ the branded video content industry continues to enjoy a surge in growth with experts predicting video content will be worth US$412 Bn by 2021. Join the Asia Content Marketing Association (ACMA) in the first of a series of Q&A sessions to understand the business of Content Marketing. In this Content Conversations, four key players in Asia’s Video Content market will talk about how their business models are disrupting traditional marketing budgets and why Creatives are leading brand and audience engagement through compelling content. ACMA Chair and CEO of content marketing agency Click2View, Simon Kearney, will host a Q&A panel of speakers: Joe Poynter, Genero – Genero connects marketers with a global community of professional creatives, allowing greater agility and creativity, while saving time and costs. Tom West, Invisible Artists – A brand, motion and design consultancy, Invisible Artists specialises in telling stories through motion design, animation and film. Antoine Bouchacourt, Shootsta – Shootsta is a world leading video technology company specialising in empowering clients to tell their own stories through video. Matt Parker, The Smalls - The Smalls is a global video commissioning platform, connecting advertisers, broadcasters and publishers with our global community of 17,000 award-winning video creators. This event is FREE. Please register to CONFIRM your seat: https://www.eventbrite.sg/e/brand-disruption-40-the-business-of-video-content-tickets-57986524255?aff=ebdssbdestsearch For more information about Asia Content Marketing Association (ACMA) and how to become a member: visit the asiacontentmarketing.net or email [masked]
- ACMA End of Year Networking Drinks
Join our next ACMA Content Conversations for an end of year celebration networking drinks! Come and meet ACMA Board members and learn which hot content trends will fuel marketing innovations in 2019. Hosted on the Skydeck of ACMA’s new ‘home’ (EON @Shenton), this will be an evening for conversations with Singapore’s content marketing industry leaders. Network with fellow media, marketing, creative and communications specialists over free flow beer & wine and nibbles. Come and meet ACMA’s board, who will be sharing their outlook for 2019 and why content will drive next year’s marketing budgets: Andrea Edwards, ACMA’s outgoing Chair, The Digital Conversationalist: Andrea will explain the challenges of ‘democratising content’ within corporates - and why your staff ‘owns’ your best content. Simon Kearney, ACMA’s new Chair, CEO Click2View: Simon will share how content marketing is driving creativity in B2B industries such as Finance, Technology and Professional services. Learn more about the future of content and marketing: 1. What is content marketing and who is the Asia Content Marketing Association? 2. Why get involved in the ACMA - for your company (corporates), team (small businesses) or yourself (freelancers and individuals). 3. How you can drive excellence in the industry through joining or collaborating with ACMA: including upcoming new vacancies for the 2019 Leadership Board. If content marketing, publishing, branding, communications and PR is your interest - don't miss this! Tickets: ACMA Members: $30/Public: $40 Purchase your ticket here: https://www.eventbrite.sg/e/asia-content-marketing-association-end-of-year-party-tickets-52344679345?aff=ebdshpsearchautocomplete For more information about Asia Content Marketing and how to become a member: visit the ACMA website or email [masked] As ACMA is a non-for-profit organisation, this social event is designed to break-even with the ticket fee covering the costs of catering and operations.
- ACMA Content Conversations: How To Launch A Media Brand Before You're 30
What do our three panelists have in common? They all founded their media businesses in Southeast Asia before they turned 30. Five or more years later, they are CEOs of thriving content platforms that connect with young digital natives in a way that traditional big media cannot. And they’re just getting started. For ACMA Content Conversations this March, we are pleased to welcome three young media executives: Hepmil Media (creators of joke sites SGAG and MGAG); YouTube sensation Night Owl Cinematics; and hyper-local news and lifestyle publisher Coconuts Media. We’ll chat about: * Enabling creativity in a business that relies on original and relevant content * Attracting and engaging a youth audience in Singapore and Southeast Asia today * Working with brands and testing new content monetization channels ABOUT OUR SPEAKERS Karl Mak is Co-Founder and CEO of Hepmil Media, who runs joke sites SGAG and MGAG. SGAG started in 2012 as a university side project when Karl and co-founder Adrian Ang were bored in a lecture hall and created their first meme. Today they have 3 million visitors weekly across six content platforms and S$1.3 million in venture capital funding to fuel regional expansion. Sylvia Chan is Co-Founder of Night Owl Cinematics, born as a YouTube channel in 2013 producing food-themed comedy videos. Today NOC has 668,000 subscribers, a social media agency, and a client roster that includes blue-chip brands like Canon, DBS Bank, P&G and a slew of Singapore government agencies. Byron Perry is Founder and CEO of Coconuts Media, launched in Bangkok in 2011 as a local news site. Today they have media properties in 8 major cities in Southeast Asia reaching 26 million users monthly. Coconuts TV produces mini-documentaries and licenses their library of 600 videos to broadcast TV, Netflix and other streaming platforms. BOOK YOUR TICKETS HERE: https://www.eventbrite.sg/e/acma-content-conversations-how-to-launch-a-media-brand-before-youre-30-tickets-43823452125
- Creator Collective 2018 - Applicant Interviews (proudly supported by ACMA)
• What we'll do SINGAPORE’S PREMIER WORKSHOP FOR CONTENT CREATORS Need to up your storytelling game in 2018? Join the Creator Collective program and learn from Singapore’s most popular content creators and media minds. This 10-module program offers hands-on experience and a chance to apply what you learn to real content briefs from real Brand’s. The course will be held over 10 half-days on Saturday, beginning January 27, 2018. All sessions are held at the world-class PIXEL Studios. Register now to receive full details http://www.creatorcollective.asia/register/ There is no registration or course fee but slots are limited. • What to bring Applicants must register ahead of time here: http://www.creatorcollective.asia/register/ • Important to know Applicants must register ahead of time here: http://www.creatorcollective.asia/register/
- Join Us for Content Marketing: Moving Beyond Content Shock in Asia
Join the Asia Content Marketing Association for our next free event, on December 8th from 3pm, where we’ll be taking a step back and going deep on why we have content marketing, as well as the strategies brands must put in place for success. Building on our recent event - You Won’t Believe What Happens Next - A Storytelling Masterclass with ACMA (https://urldefense.proofpoint.com/v2/url?u=https-3A__www.meetup.com_Asia-2DContent-2DMarketing-2DAssociation_events_233883604_&d=DgMF_g&c=N-xPqDyeLJg5V3gLll2thA&r=Q1i-vgiYQjBnrhmDkxCxuMeWW83qwEQyC_RXcFKyTnE&m=jv-VUsp9Zqw_GG2TFjjc0s2qM7lTuODgsffVfDCkYoY&s=b-obl_7lkjhajxfPVTzcFHNtuRPdEaxVYOQSIbEu7eE&e=)– we’re going to share what we are seeing in the market, highlight great content surprises and help you avoid the mistakes being made that contribute to content shock. We’ll start at square one to demonstrate the steps to launch successful content marketing programs and link them to clear business objectives. We'll take on the era of content shock – which not only threatens too much content, but also poorly planned content. We will help attendees understand how content strategy is critical to success, arm you with the knowledge to deliver world-class content marketing programs for your brand and how to to avoid poor content. Event agenda - Content marketing: moving beyond content shock in Asia Why do we have content marketing and how do we prepare our businesses for success? Andrea Edwards, The Digital Conversationalist Why content marketing is important, developing a strategy and tapping into creativity Nick Fawbert, Mutiny Asia The role of content marketing for the biggest brands in the World Mike Jackson, MEC Global The challenges and opportunities for content marketing when leading a regional team for a global MNC Anne Phey, Industry & Server Solutions Marketing, IBM Systems for Cloud Platform, Asia Pacific Sunny Panjabi, Content Marketing Lead, IBM Systems for Cloud Platform, Asia Pacific Q&A – all speakers Emcee, Akshay Bajpaee, LinkedIn This is a not-to-be-missed event, with some of the best minds in Asia ready to share with you all they know about content marketing. Also please join us, and stay afterwards, as we head off to celebrate the end of 2016. Book it in your calendar and expect to stay late. For all social media outreach, please use #ACMAevents and tell your friends when you register. We look forward to welcoming you.