MoCo Idea Swap

Pitfalls, Practices and Progress: Actionable Approaches to Capturing Membership Data and Gaining Insight to Strengthen Engagement

Membership and prospect data drives just about everything at your association, including the ROI of campaigns focused on recruitment, retention, registration and key revenue-producing initiatives. And if you are like most associations, your AMS contains a seemingly endless amount of historical, financial, social and demographic data on members, former members and prospects.

But, the problem is no longer having access to this critical data, but having access to too much data. The increasing amount of data can decrease the visibility into what matters most.

Join Patrick Dorsey, Impexium’s EVP of Marketing, for an engaging and interactive discussion on steps to better understand how to capture, analyze and visualize your existing association data to execute winning member-facing strategies.

We’ll discuss:

· Mining the right data to improve your member’s experience (hint: build member personas)

· Tactics to better understand the “why” and not just the “what” of your membership data

· Combining multiple data sources for a true 360 view of member and prospect activities

· And…at what point can you determine a successful ROI on your collection and analysis of member data? (Where do you start?)

Don’t just sit on a vast amount of untapped member data. Join us on September 29 at the MoCo Idea Swap to gain valuable insight into your membership data and make data-driven decisions.