Want to Swap Ideas with a Gold Circle Award Winner?

In this month’s swap, we welcome Courtney Hammer and the Auto Care Association, who will get our discussion started by describing their 2016 ASAE Gold Circle Award-winning campaign for their Auto Care Careers Program. This program was recognized with a Gold Circle Award in the new product launch campaign category, and addresses several everyday challenges we face as association professionals – effective website design, marketing to millennials, and social media outreach, just to name a few. For those who may not be familiar, the ASAE Gold Circle Award recognizes excellence in marketing, membership and communications programs produced by associations and nonprofits. The winners set the standard and serve to inspire and motivate other associations to strive for greatness. Find out how the Auto Care Association set aspirational goals, got buy-in from leadership, executed an integrated campaign, and achieved results, and be prepared to share your own experiences with fellow swap attendees.

Auto Care Association is metro accessible and meter parking is available behind the building. Security will need to let you into the elevator upon arrival.