Persona Development--How you Do It and Why?

Hosted By
Scott O.

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Marketing to nonprofits and associations is a multifaceted effort. Most associations are doing their best but struggle to make more educated decisions due to lack of knowledge of their audience.
Developing personas can be a really effective way to understand marketing to your membership or donors. Join Scott Oser and Justin Watson for a lively discussion on how to create personas, analyze your results, and apply them to your marketing and communications efforts.

DC-Metro Association-Nonprofit Tech Network
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American Nurses Association
8515 Georgia Avenue, # 400 · Silver Spring, md
Persona Development--How you Do It and Why?