Persona Development--How you Do It and Why?

Marketing to nonprofits and associations is a multifaceted effort. Most associations are doing their best but struggle to make more educated decisions due to lack of knowledge of their audience.

Developing personas can be a really effective way to understand marketing to your membership or donors. Join Scott Oser and Justin Watson for a lively discussion on how to create personas, analyze your results, and apply them to your marketing and communications efforts.