Past Meetup

Persona Development--How you Do It and Why?

This Meetup is past

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Marketing to nonprofits and associations is a multifaceted effort. Most associations are doing their best but struggle to make more educated decisions due to lack of knowledge of their audience.

Developing personas can be a really effective way to understand marketing to your membership or donors. Join Scott Oser and Justin Watson for a lively discussion on how to create personas, analyze your results, and apply them to your marketing and communications efforts.