Our very own Behavioural Economics & Science Network is going live in Auckland - following London, New York, Copenhagen, Sydney, Zurich and Wellington.
We get together to discuss latest research in behavioural economics & science and best-in-class applications to the private and public sector. This includes other closely related fields such as cognitive psychology, neuroscience, evolutionary biology and more. It's a great platform to network, meet and chat about behaviour change with other like minded professionals, academics, students, thinkers and do-ers.
Whether you've just picked up a copy of Thinking Fast and Slow, you're a specialist in the field or would just like to know what the buzz around behavioural economics is about, join us and stay tuned for updates on our next event!
Over the last few years, many have asked us for learning resources and additional support to apply behavioural science in your work.
Please register your interest before you RSVP for this event.
We have crafted a Behavioural by Design Masterclass to equip you with behaviour change tools for your policy and customer experience challenges.
26 November 2020 | Auckland
Masterclass Fees. $820 + GST
> Learn - Understand how the brain works and learn practical models of behaviour change
> Apply - Adopt methods from behavioural science in your toolkit to solve challenges
> Qualify - Become the Behavioural by Design Ninja in your team with behaviour change tools
From policy makers in the UK Cabinet Office to experience designers in Silicon Valley, the fields of behavioural science and human-centred design have rapidly emerged as the most sought skills for developing innovative solutions. The concept of ‘nudge’, as popularised by nobel prize winner Richard Thaler, showed how small psychological changes can make a big impact. This masterclass dives into decades of research and case-studies in the field of applied behavioural science. We embed these learnings into the design thinking process to make these tools more accessible for you.You will walk out with the knowledge, insights and toolkits to create behaviour change solutions in your organisation.
> 24 Pathways book - Immerse yourself in 40 years of academic research in behavioural economics, cognitive and evolutionary psychology
> Ninja Strategy cards - Play a behavioural science card game to quickly identify new pathways to change behaviour
> The Workbook - Online resource with canvases and worksheets to go from defining to delivering behaviour change
Requirements. No background knowledge required. This course is open for anyone who is interested in understanding human insights and how to create meaningful behaviour change.
Who is this for.
> Senior leaders and entrepreneurs
> Service and experience design teams
> Policy advisors & analysts
> Product owners & managers
> Marketing & communication teams
> Research & insight teams
> Agile & business intelligence teams
Read more. https://www.behaviouralbydesign.co.nz/masterclass