Make my logo bigger - brand identity with Dan Matthews

Auckland WordPress
Auckland WordPress
Public group
Location image of event venue


We're delighted to bring in Dan Matthews from Design Cabin ( - a creative director with international experience - to talk about brand identity for websites.

Dan’s talent is in bringing a brand's vision to life. With over 18 years industry experience working around the globe, the breadth of his expertise inspires the creative process.

An impressive list of roles at Landor, Lippincott, Interbrand, and SCG London makes Dan’s credentials the envy of most creatives. He has worked on a variety of international branding and advertising projects in the UK, Europe and South Africa, including work in Russia and Ukraine - creating award-winning identities for retail, financial and real estate brands.

Dan also has specialised knowledge and experience designing for the web and working closely with developers to build rich branded online experiences.

In his previous role as design director at Strategy in Auckland, Daniel was the architect of brands such as My Food Bag, Abodo Wood and Stride Property as well as designing and managing the creative aspects of large-scale brand and design projects for Auckland Airport, New Zealand Trade and Enterprise and Te Wānanga o Aotearoa.


WE WANT YOU! To speak at our next WordPress meetup

Yes! Below are some topics, but we'd always love to here insights, showcases and other peoples opinions throughout the year! Reach out - lets make it work!

WordPress is incredibly inclusive, so if you want to talk on a topic you are passionate about, if you can't think of a topic - here's a few:

- Google search console 101

- Making the Case for Web Accessibility

- How to GIT better

- Training clients/users to use WordPress

- How I use WordPress

- Showcase your latest WordPress project

Need even more inspiration? Try the tag for them right here! (


New sponsors - Thank you!

This year we have some great new sponsors helping the WordPress Auckland meetup. These two local companies are working within the WordPress and web sectors in New Zealand and are just rocking it, they provide us with Pizza's and drinks while

Managed WordPress Hosting & Support based in NZ with local support from WordPress Experts, in-fact earlier this year Gavin Botica from WP Net shared some tips from 10 years of working with WordPress at a previous meetup (

"Painless domain management". A locally owned and supported domain registrar. A brilliant local platform for all domain management registering needs.

A custom web agency based in Takapuna, they blend technical wizardry and a critical eye for design with digital strategy to maximise impact online. Ralf from Future Lab has also spoke about security in WordPress at a previous meetup. (


Join us on Slack

Join us to discuss everything WordPress on WP New Zealand Slack Team (

A reminder that we've added both a new Twitter profile @AucklandWP ( and a Facebook ( page. Give us a follow or a like and reach out with your WordPress-related questions.


General Agenda

• 6:30 Arrive, mingle, chit chat

• 6.30/7: Pizza sponsored by WPNet and iwantmyname

• 7:00 News, views and quick updates

• 7:10ish Daniel Matthews - Make my logo bigger - brand identity

• 8:00 Pack up and head for the pub

• 8:15 Drink and mingle @ Jack Tar Bar (



GridAKL are awesome and are consistently sponsoring our meetup venue, so we are in the same, beautiful place. Thanks @GridAKL and @ATEED

Auckland Central @ GridAKL (capacity 100 attendees). Public / roadside parking within 5 minute walk in Wynyard Quarter. There are roadworks ongoing around this area so bear that in mind when planning your journey.

There is no alcohol license at GridAKL, so we can all head down to the pub (Jack Tar) straight after the Meetup.

GridAKL can run multiple meetups on the same night - double check you're at the right meetup space, there is a chalkboard with directions as you walk in the main door.


Want to speak or suggest a topic?

We are always looking for speakers. Normally a 20-30 minute timeslot with questions, it's a rewarding chance to share your experience and knowledge in an open-community of like-minded people.

More information can be found on our Speaking at our Meetup page (


First time attending a Meetup?

If you haven't attended a WordPress Meetup before, bring a friend along and join us to meet and mingle with other WordPress bloggers, developers, agencies, students and community members.

We are a welcoming bunch of individuals who use WordPress in a range of different ways, so there are always good feedback and conversations happening.


Thanks to

• Our pizza sponsors!

• ATEED ( and GridAKL ( for the venue


Any Questions?

Go ahead, ask below...