Past Meetup

How the "Content Cannonball" Can Blow Up Your Mailing List

This Meetup is past

54 people went


4516 Seton Center Parkway, Suite 300 · Austin, TX

How to find us

Take the elevator to the 3rd floor to check in to the event.

Location image of event venue


Content marketing has become one of the most dominant forms (if not the most dominant form) of online marketing today - especially in B2B.

But frankly it requires the patience of Job - it can sometimes take up to a year or more of consistent content publication to finally show ROI.

However, there is a way to accelerate your results, and that is with the use of a content cannonball.

The content cannonball is an epic piece of long-form content like an eBook or major research report, and is designed to be the focus of PR efforts, attract buzz in the market, and drive subscriptions.

Local marketing legend Amanda McGuckin Hager ( made use of a content cannonball (as well as many other tactics) to quickly increase Infochimps (' in-house database by 94 percent while growing demand 358 percent to produce a multimillion dollar pipeline during their market pivot.

Come join us Wednesday, October 21st at 7pm to hear from Amanda McGuckin Hager about how she created a lead machine using the content cannonball and other tactics. You'll learn:

• How she created a content cannonball in the form of an original research report that made waves in the Big Data industry

• How she leveraged traditional PR to promote the report and drive sign-ups to Infochimp's database

• How content should pass the LCD test before being approved for publication

About Amanda McGuckin Hager

Amanda is a B2B technology marketer with over 20 years of experience. She is currently the Director of Demand Strategy, Applications at Rackspace.

Amanda developed her business acumen by repeatedly scaling metrics and creating value for a number of VC-backed startups (including BlackLocus (, acquired by Home Depot (, and Infochimps (, acquired by CSC (, and established technology companies like: Dell Computers (, SolarWInds ( (Forbes #1 Best Small Company in America), NetQoS ( (bought by CA (, PeopleAdmin (acquired by Vista Equity Partners), and Pervasive Software ( (acquired by Actian (

She has been named one of Austin's Top 10 B2B Lead Gen Marketers, one of the Top 200 voices in Big Data & Analytics, and one of the Top 50 Austin Techies to follow on Twitter. She is a Capital Factory and Techstars startup incubator mentor.

She is an accomplished speaker, board member, and advisor who believes in integrity, the value of community, and the power of connection. She has lived and volunteered in Austin for over 20 years, where she raises her two sons, Jonas and Jhett.