I hope you're excited about next week's meetup with Amanda McGuckin Hager as our featured speaker as I am.

And don't forget to fill out our survey so we can put together more relevant programs that better meets you needs: https://austincontent.typeform.com/to/ef1fqK

If you're curious for a little context about the Content Cannonball, I wanted to share how it fits into what I call the Modified Content Marketing approach.

Content marketing has become one of the dominant forms (if not the dominant form) of online marketing today. But frankly, it takes a lot of time to work. At least that’s what I hear from some of my clients.

I know we’re supposed to tell our clients, bosses and stakeholders that content marketing takes patience—that we shouldn’t treat it like a campaign. But there are many companies who may never have the patience, the resources or the stomach to stick with a content marketing strategy long enough for it to bear fruit.

Does that mean you can never do content marketing? Or if you do, that you’ll be perpetually stuck with the other 62 percent of content marketers who aren’t seeing results?

No. I believe there’s a middle way.

I believe that you can borrow tactics and strategies that others (such as direct marketers like Jeff Walker and Rich Schefren) have used before to short cut your time to content marketing ROI without investing in building a full-fledged, in-house media department.

How can this be possible?

Read the rest of the article here: http://relevance.com/shortcut-to-roi-with-the-modified-content-marketing-approach/