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Golf Course Wisdom
PJ Christie is the founder of Search and Convert. An internet marketing and strategy expert, he has more than 15 years agency experience with a specialty in growing businesses large and small. Christie’s professional goal is to bring competitive intensity to business marketing while maintaining transparency with his clients. Prior to that he led led four startups from $0 to $1 million in revenue. His entrepreneurial journey began working in his family’s business (a 9 hole golf course) back in Indianapolis, home of Prozac and John Hiatt. It was clear that golf was not his passion, but many of the lessons learned from that experience inform his work today. He is going to share some of those lessons as part of AUSOME in March, called “Golf Course Wisdom”. Prior to Search and Convert, Christie served as Founder of Big Wheel Agency where he helped aspiring freelancers build larger consultancies in pursuit of 6 figure deals. During that time he was also Global Director of Advertising for Namecheap. Before that he founded Small Box Web Design in Indianapolis, served as Web Developer for Xavier University guiding them through a rebuilding of the site and campus after Hurricane Katrina, and also some regrettable global ad agency experiences that taught him some of the hard lessons of branding, digital integration, media planning, and the kinds of long hours typical of that kind of work. An award-winning marketing specialist, most notably in organic search, search engine marketing, and landing page optimization, Christie is a certified Google Analytics, Google Adwords Fundamentals, and Advanced Adwords Partner. Christie possesses the unique skills required to help businesses become better organized online and using social media. Christie’s professional experience demonstrates an unwavering ability to identify and attract leads, convert customers, an increase sales. In his field, PJ Christie is a highly regarded public speaker. He has addressed audiences on topics ranging from growth strategies, bootstrapping startups, and scaling lead generation campaigns. He is a ProductCamp 9 Austin for the innovative Lean Dialog, and for two consecutive years, a Lean Startup competition judge. Most recently he has served as an unofficial Entrepreneur in Residence at ImpactHub Austin. Christie has a proven record of anticipating trends and advancements in technology, connecting to audiences, integrating branding across marketing channels without interference from corporate influence, and developing sales-driven collateral. PJ Christie lives in Austin Texas.

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