"Why Entrepreneurs Don't Guess Anymore" - Featuring Speaker Brian Massey

Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it.

The company he founded in 2007, Conversion Sciences, was one of the first agencies focused exclusively on website optimization.

Brian has learned what works on the web through thousands of website tests. He has seen it all.

His rare combination of interests, experience and neuroses was developed over 20 years as a, computer programmer, corporate marketer and entrepreneur. Brian is the author of the Amazon Marketing best-seller Your Customer Creation Equation.

Brian trains marketing teams at companies like IBM. He has spoken at UT Austin, Texas A&M and Baylor. He performs at conferences including Internet Retailer, Direct Marketing Association, Content Marketing Institute and InfusionCon.

He created the highly regarded blog The Conversion Scientist blog, and has columns at online magazines ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute.

Join us in August for great night of networking and learning from the Conversion Scientist, Brian Massey.

What to expect:

The MVP (Minimum Viable Production) is all the rage for startup SaaS companies. This is not an option for most business websites. Or is it? Brian Massey introduces you to the Maximum Viable Non-product. It will work for almost any business and ensures your product or website is going to drive the business you need.

• Oh the research you will do
• Types of MVNPs
• The tools that look into your users' brains
• An example

We look forward to seeing you next month! It will no doubt, be a great night!

• Team AUSOME