Experiments using Google Optimize (Downtown Networking & Discussion)

This event is for people interested in retail & ecommerce in the Austin, TX area. We meet downtown monthly to discuss the latest topics, share our experiences, insights, and struggles, and to learn from each other.

This month, we'll be hearing from AJ Davis on "Experiments using Google Optimize: How to make the best experience for your online retail customers."

--------------------------------
ABOUT THE TOPIC
Talk description: Google Optimize is the best (and FREE) tool to help you get more orders for your e-commerce business.

Many store owners are using Google Analytics to understand WHAT is happening, but are missing the chance to learn HOW to make the customer experience better. Using Google Optimize, you'll be able to test different experiences against one another to make data-driven decisions about your online retail business.

AJ will show you how easy it is to get started with Google Optimize, as well as some of her favorite tests to run. She'll also show you how to know when you have enough data and how to approach implementing on your site.

--------------------------------
ABOUT THE SPEAKER

AJ Davis is a user advocate and product leader. AJ founded Sitleo after watching companies stumble to understand customer behavior. Sitleo combines user research and A/B testing to identify user problems, make focused changes, and help companies grow. Previously, AJ managed experience optimization for Fortune 500 companies at Clearhead, and she established lean UX practices on several teams at Google.

--------------------------------
SCHEDULE
06:00 - 06:15pm Networking
6:15 - 7:00pm Talk
7:00 - 7:30pm Networking + applying topic to your business

--------------------------------
Thank you to Capital Factory for sponsoring event space in 2019 for the
Austin Retail and eCommerce Meetup. Capital Factory is the center of gravity for entrepreneurs in Texas. They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors and
customers.

WANT TO BE PART OF THE DISCUSSION?
Join our Facebook group for ATX discussions on ecommerce & retail topics. https://www.facebook.com/groups/AustinRetailandEcommerce/