Retail & eCommerce Branding Panel

Austin Retail and eCommerce Meetup
Austin Retail and eCommerce Meetup
Public group

Online event

This event has passed


This event is for people interested in retail & eCommerce in the Austin, TX area. We discuss the latest topics, share our experiences, insights, and struggles, and to learn from each other. During COVID-19, we have moved our sessions to daytime on Zoom. We normally meet downtown.


This month we are hosting a panel of branding experts for a moderated discussion.

Have questions for our panel? Comment below!


John Paulsen
An entrepreneur and ideator, John Paulsen spent the last 21 years developing brands and their digital and traditional strategies. His diverse background includes brand story discovery, digital media, web development, SEO/SEM, eCommerce, Social Media Strategy, and entrepreneurship. Currently, John is leading the brand exploration, marketing, and web strategy offerings for HMG Creative(hyperlink-, a design and marketing agency in Austin, Texas. He strategically guides clients to find their brand's purpose by discovering their ambition, clarifying their approach, and effectively living out their unique brand story.

Kristopher Ray Bolleter
Kristopher Ray Bolleter is a multifaceted creative with over a decade experience crafting brands and conversion-focused online experiences for numerous industries, from small businesses to fortune 500 organizations and politicians local to presidential. Kristopher's custom-tailored approach to developing objective, data-driven strategies allows every client to materialize their brand's true potential.

Alix Morrow
Alix Morrow is a brand strategy leader who specializes in consumer market research. She brings over 15 years of advertising and marketing experience to each client. Her experience runs the A to Z spectrum from American Airlines to ZICO coconut water – spanning both B2B and B2C sectors. Her bookcase includes an Effie, ADDY, and Adjunct Strategic Planning professorial ID from The City College of New York. In her free time, she enjoys hot yoga and the wilderness. She hopes one day to get back into barrel racing. In January 2008, she launched AlixCompany LLC, helping clients in retail and eCommerce environments move quickly and efficiently from concept into brand Articulation® with services such as '1-2-3 Strategy'. Alix received a BS degree in advertising from The University of Texas at Austin and a postgraduate degree in strategic planning from The Miami Ad School in Florida.

12 - 12:15p Introductions
12:15 - 1pm Discussion

Please plan to have your video on for the meetup.

Thank you to Capital Factory for sponsoring event space in 2019 for the
Austin Retail and eCommerce Meetup. Capital Factory is the center of gravity for entrepreneurs in Texas. They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors, and customers.

Join our Facebook group for ATX discussions on eCommerce & retail topics.