Using Behavioral & Usability Data to Optimize Websites

This session will teach you how to combine two typically separate sources of data (behavioral data and usability testing analysis data) into a powerful single tool that helps you improve your website and increase conversion and ROI. The combination of the ‘what’ data of website activity, coupled with the ‘why’ data of usability testing data, provides a complete 360 degree view into what’s causing poor performance, where your website can be optimized, and how it can be improved. This session is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results.

Speaker
Craig Tomlin has been conducting UX research, online marketing & conversion optimization for start-ups, small businesses and Fortune 500 firms since 1995. He has worked with firms including; AT&T, BlackBerry, Blue Cross Blue Shield, DirectTV, Disney, IBM, Prudential Insurance, Verizon, WellPoint, Zurich Insurance Company and many more. He's a Certified Usability Analyst. He currently conducts UX research, conversion rate optimization and usability testing as a consultant for start-ups to the Fortune 500. He blogs about Usability & UX topics at http://www.usefulusability.com and on twitter @ctomlin.

Schedule of Events
Chit chat & food: 6:30 PM to 7:00 PM
Talk: 7:00 PM to 8:00 PM

Host
We are grateful to Rackspace for their generous sponsorship of Austin User Experience Professionals Association meetups. Our host will be Jacki Bauer.

Parking
Free on-site parking will be available to attendees.