Drive Revenue with a Data-Driven Product & Using the Happiness Metric
Details
Drive Revenue with a Data-Driven Product
How do SaaS companies like Dropbox, Slack, and Github crush revenue figures when they have small Sales Teams and a free price tag? This talk explains what Product, Engineering, and Marketing Teams need to consider to go freemium. We'll go over the requirements, metrics, tools, and gotchas of this model. We'll also compare how a freemium model evolves as your company grows from startup to major player in the space.
By the end of this talk, you, as a builder, should feel empowered. Good companies should be driven by data and good products -- not by giant teams of enterprise salespeople!
ABOUT THE SPEAKER
Michelle Greer is a veteran marketing consultant who recently returned back to the lovely city of Austin, Texas. She was marketing hire #1 at Heroku, marketing hire #2 at Volusion, and marketing hire #1 at Nexmo (acquired by Vonage). When she isn't cooped up in her home office working, she enjoys traveling, tennis, tacos, and playing with her boyfriend's dogs.
You can find her bio, skills, and portfolio at http://michellegreer.com .
Using the Happiness Metric to Develop a High Performing Team
Learn how incorporating the Happiness Metric into your continuous improvement process can result in a more focused, productive, and collaborative team. We'll discuss concrete ways you can use the metric to improve systemic issues which will result in not only in better team morale but more satisfied customers.
ABOUT THE SPEAKER
Dan Corbin is a Sr. Product Manager for Return Path overseeing the development of the Context.IO API. He transitioned to product management after many years as a web applications developer, helps run a mid-sized distance learning company, and works as chief product owner at a software development company. He now leads two Agile teams as the Product Manager and is an active member of Agile Austin. He is the co-organizer, and frequent presenter, at the Agile Austin Product SIG. He also helps as an instructor at Agile Austin U, a nine week course teaching the fundamentals of Agile Scrum. When not working, he's usually spending time with his family here in Austin, TX.
------------------------------------------------------------------
New to Refresh? Welcome! Refresh Austin is an organization of Web professionals working together to foster new ideas and refresh the creative, technical and professional aspects of their trade.
A few quick things to get you started:
• Join the conversation! Give us a shoutout on Twitter at @RefreshAustin (https://twitter.com/refreshaustin). We're also on Slack ( http://slack.refreshaustin.org/ ) and Google Groups ( http://groups.google.com/group/refresh-austin ).
• We'll announce topics for this month soon.
• Every meetup begins with a "looking for work" or "looking to hire" open mic segment.
• The talks and resulting questions are always great, but if you have more to say (or just can't make it) chime in and follow along on Twitter at #refreshaustin (https://twitter.com/search?q=%23refreshaustin&src=typd&vertical=default&f=tweets)
• All job-related posts should be made to the Refresh Austin Jobs Google Groups list (https://groups.google.com/forum/?fromgroups#!forum/refresh-austin-jobs) or in the appropriate #Jobs Slack channel (http://slack.refreshaustin.org/).