Selling a Design System Before Asking for Buy-in

Design Systems: they’re all the rage right now, as they should be. Teams at Salesforce, GE, Airbnb, IBM, and others are sharing wonderful stories of constructing, managing, and operating Design Systems. This is not one of those stories. Instead, this talk will detail how the Experience Design team at EA sold and gained adoption of an internal Design System before asking for buy-in to build it.

Ryan Rumsey is Director of Experience Design at Electronic Arts, and leads the global team responsible for Design and Product Management inside the IT organization.

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