What we're about

Don’t know how to market your B2B software, technology or startup ?

Need some insights re international B2B marketing and sales?

Then, this meetup was designed for you!

We hope to connect and give you options and alternatives that can help you grow and expand quickly, efficiently and according to your marketing budget.

Upcoming events (1)

The Channel Partner Journey – Insights and Myth-Busting

How should ISV/SaaS vendors reach, attract, onboard & build profitable partnerships? Which channel partner myths harm your global business?

We are happy to invite you to our next live Webinar – The Channel Partner Journey - Insights and Myth-Busting for Global Scaling – taking place on November 17, 2021, at 15:30 Israel Time (14:30 CET).

Registration and details:
https://www.eventbrite.com/e/the-channel-partner-journey-insights-and-myth-busting-tickets-169237183973?aff=Meetup

Note: An RSVP on this Meetup site will NOT be considered as registration for this event!

How should vendors (ISV/SaaS) reach, attract, educate, onboard, build and accelerate profitable partnerships? Why failure at any level could mean disaster?
What are the channel partners management myths that are harming your global expansion?

Together with Julian Lee, President of TechnoPlanet, a recognized expert on IT Channel Management and a panel of successful channel partners, who will directly address your doubts - we will arm you with the insights and tips for scaling your global business with channel partners.

The event will also include drawings for Amazon Gift Cards and 3 free Semrush PRO subscriptions . Don’t miss out this opportunity to learn and earn!

The event will include two presentations followed by a panel discussion.

The Webinar will be held in English, however questions in Hebrew will be addressed as well.

Presentation highlights:

The Channel Partner Journey - Julian Lee, President, TechnoPlanet

How should vendors (ISV/SaaS) reach, attract, educate, onboard, build and accelerate profitable partnerships? Why failure at any level could mean disaster? It’s not what vendors what from partners - rather, it’s what partners want from vendors! With the abundance of choice that channel partner have today (200,000 + ISVs), what do vendors need to do to get their support?
We will discuss the various steps in the partner go-to-market model and why it is the best strategy in the tech sector. The bottom line: Why do you matter to the partner?

The 5 Channel Partners Management Myths that will Harm Your Global Expansion - Ori Ainy, Beam Global

B2B software companies and startups often decide to work with channel partners such as distributors, resellers, MSPs, and system integrators, based on the reasonable assumption that the access and relationships these partners have with their target customers will lead to success. Unfortunately, harsh reality often bursts this bubble.
We will discuss common myths regarding channel partner management, and why believing them can harm your chances of successful global expansion.

Agenda (Israel Time):

15:30 – 16:00 The Channel Partner Journey - Julian Lee, President, TechnoPlanet

Amazon gift card draw

16:05 -16:30 The 5 Channel Partners Management Myths that will Harm Your Global Expansion - Ori Ainy, Beam Global

Semrush subscriptions draw

16:30- 17:00 Panel Discussion with Channel Partners and Julian Lee

Amazon gift card draw

About the Speakers:

Julian Lee has been the president of TechnoPlanet for 30 years. He has witnessed the birth and evolution of the IT Channel. He is the publisher of eChannelNEWS delivering news to a community of over 80,000 readers. He is also the organizer of the leading ChannelNEXT conferences that educates and brings the IT Industry together. His primary business is helping vendors to market their company and build channel partner ecosystems.

Ori Ainy is the Founder of Beam Global, which helps B2B software and startup companies penetrate global markets and successfully compete with global corporations. Ori advises on international marketing, sales, and Biz Dev and provides sales execution services, including recruitment of channel partners.

Registration and details:

https://www.eventbrite.com/e/the-channel-partner-journey-insights-and-myth-busting-tickets-169237183973?aff=Meetup

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