Pre-Sales Management: Effective Sales Engineering Engagement

LeanIX Sales Director DACH Christopher Baxter will talk about the difference between Pre-Sales, or also called Sales Engineering and Sales. As a Sales Representative, it’s your opportunity to show your solution in action and demonstrate the value that your solution can provide. However, in most software sales environments, great product demos are a result of a tightly aligned collaboration between the Sales Rep, who is responsible for the overall sales process and the Sales Engineer, who is responsible for the 'technical' side of the sales process.
The second Hungry for Revenue meet-up is about how to manage sales engineering. In a break-out-session, we will all come up with themes how we can strengthen the relationship between Sales Reps and Sales Engineers and how to make the most of their engagement.