BA Crowd March 2021

I'm really pleased to confirm we have David Beckham as our guest speaker - I've heard David speak a few times before and he really is fabulous. Make sure you don't miss this event!!

David Beckham has spent his career working in Financial Services, initially at Norwich Union then subsequently with Aviva. His career began in policy administration then moved into IT and he has been a Business Analyst in different guises since 1995. A founding member of the Business Analysis Practice he later had two terms as the Practice Lead. He worked on numerous large change programmes and was heavily involved in building the capability of Business Analysis within the organisation over the last decade. He has regularly presented at the European BA Conference and has had several articles published on Business Analysis topics. Despite being diagnosed with Parkinson’s Disease in 2010 at the age of 43 David continues to be a passionate advocate of the profession and the benefits it gives to organisations everywhere. Since 2015 David has regularly spoken on the positive power of change both on a professional and personal basis. David left Aviva in 2019 after 33 years to start his own consultancy.

Business Analysis – the Middle Way In this session David blends lessons from Samurai Japan with his extensive BA experience to introduce a philosophy of Business Analysis. This philosophy is based on the premise of the Business Analyst working and leading from the middle, whilst remaining in a neutral state of mind. He proposes principles of business analysis that can be adopted and used within change initiatives as required and goes on to suggest and explain a mindset that is useful when dealing with difficult stakeholders, conflict or crisis situations.