Neuromarketing: are we irrational?

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The traditional or ethnographic research, which serve to better understand consumers and their preferences, is improved by the neuromarketing techniques aim to use scientific technology to measure the psychological response to incentives, and thus detect how consumers make their decisions.

In our next itnig friday Carles Casanovas (, telecommunications engineer and Director of the Development Business at La Caixa, will explain a practical solution that can help us to segment consumers by emotions. Everything suggests that we humans act more by emotions than by rationality. That is why in traditional research we can get results in which the client says that he loves us, and than buy an alternative that is not ours. Is this rational?

+ details: have a look to our website (!

If you want to learn more about the influence of emotions in your customer’s or user’s decisions, do not miss this itnig friday!

This talk is going to be in spanish!

#itnigfridays ( are free events with free Moritz ( as well. Join us and enjoy every friday evening among interesting and like-minded people :)