Artificial Intelligence in Retail

Executive Panel:

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Ashish Parmar, VP - IT - Global Planning, Operations, and Supply Chain,Coach

John Mancuso, Enterprise Cloud Architect, Microsoft

Philipp Tsipman, VP Product, MediaMath

Michele Tezer, Omnichannel Executive Consultant, LVMH

Q & A with Executive panel to follow presentations

Cut Once, Measure 3.8 Times: Measuring Digital Marketing in the Cross-Device World Presented by MediaMath VP of Product, Philipp Tsipman (30 min)

Outline of the talk:

· Digital audiences have changed

· User fragmentation breaks traditional digital marketing measurement

· Measurement must change for marketers to win,
But change is hard

· Global technology client

· Major U.S. apparel retailer

· Measurement must change for marketers to win,
But change is hard

· What’s next in the XDID space?

The Democratization of AI, The Modern Omnichannel Cloud - Presented by Microsoft Cloud Solution Architect - John Mancuso (30 min.)

*Understanding Better Their Customer Segmentation

*Personalized Offers

*Improving Engagement (Digital/Brick & Mortar/Social) in the Omnichannel

*Improving Customer Lifetime Value

*Building Brand Loyality

*Understanding Margin Mix in Real-Time

*Improving Market Specific Inventory

*Improving Loss Prevention