Design for Personalization: Or, Never Send a Marketer or Engineer to Do a UX Job


It's 2018. What's missing from the arsenal of too many user experience professionals?

A perspective on personalization, and an approach to designing for personalized experience.

Take a peek at one practitioner's playbook—and get a lightning tour of an emerging field of practice before it goes mainstream.

You'll walk away with an appreciation for the increasing centrality of personalized technology and experience, and how much its success relies on the value UXers increasingly will, and must, deliver.

• the failtastic ways personalization practice suffers without UX pros
• how your work is, or will soon be, affected by personalization functionality and technologies
• key methods in designing for personalization, including progressive personalization
• the resources you need to get your team or org started immediately: no matter your budget, ambition or timeline

Join us if...
• you're a design or content nerd seeking to add a new arrow to your quiver
• your organization needs to connect user-centricity to business results, like, yesterday
• you are a personalization skeptic and don't believe you have a vested role in fixing it
• you suspect there's just gotta be a better way of corralling the 2018 bag-of-crazy that is bots, voice, AI, ML, notifications, guerrilla testing, recommenders, growth hacking, and predictive analytics

About the speaker:
Jeffrey MacIntyre, Principal of Bucket Studio

An independent content-focused strategy consultant, and avowed information sciences obsessive, Jeffrey works at the crossroads of product development, user experience and information sciences. His independent consultancy, Predicate (, was founded in 2008. In 2017, based on a run of client work around personalization and content discovery, Jeffrey began Bucket Studio (, a consulting and research initiative to provide services, tools and perspective on the unfolding drive toward personalization in digital experience. Clients include the American Museum of Natural History, Arts & Entertainment Television Networks, AutoTrader Group, Best Buy, Centers for Disease Control & Prevention, Condé Nast Media, Mastercard, NBCUniversal, News Corporation, Philips, Thomson Reuters, Universal Music Group, University of Michigan, Viacom, Vimeo, and Yahoo!

For more information on Bucket Studio (
@jeffmacintyre (
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Bucket Brigade, a forthcoming video series (