What we're about
Want to improve the odds your new product, start-up or small businesses will be a success? According to a study conducted by Harvard Business Review, the biggest reason for failure is that companies are so focused on creating new products that they don’t think about the best way to bring them to market. We want to improve the odds of business success by aligning go-to-market strategy with product strategy by mashing up principles from agile and design-thinking and apply them to marketing to ensure that when companies, products or services are ready for market, there is solid strategy to bring them to market. We’ll meet regularly to share stories, resources, exchange ideas, and have fun! Our events will feature expert speakers, a chance to network, community and a variety of opportunities to learn and apply new ideas to help your business grow.
This group will be great for entrepreneurs, start-up founders, small business owners, marketers, product marketers, and anyone who wants to discover and share experiences, tips and information about go-to-market strategy and growing a successful business.