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UXPA Chapter Meeting at Walmart Labs

February's Meeting will be at Walmart Labs

*Walmart will be providing tours of their labs during the social/networking portions of the evening's schedule so we advise you to arrive early*


6 - 6:45  Tour of research lab/socializing/networking
6:45 - 7   Announcements
7 - 8:00   Talk: Giving Personas a Life of Their Own
8 - 8:30    Socializing/networking

Presentation: Giving Personas a Life of Their Own

"How can we leverage Personas to be an integrated part of a customer-centered corporate culture?  In this presentation, we will share the methods we used to create personas at as well as the lessons learned integrating Personas into the product development lifecycle.  After this presentation, you will have a greater understanding of how to create your own Personas, leverage them as a program, and integrate them into your company culture."

Presenter: Michael Morgan is currently the Sr. Manager, User Experience Research for Walmart Labs.  Currently, he leads a team of User Experience Researchers who are providing customer insights to help inform and shape’s design, product strategy, and innovation.  Prior to joining, Michael spent 12 years working both a User Researcher and Manager for eBay and PayPal and the prior year with Microsoft.  Michael spent most of his career focused on understanding eCommerce shopping behavior.

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  • DB

    Just off the top of my head: Google requires an NDA as soon as you enter the door; Intuit does, too. Facebook was already mentioned. There's plenty more. I'm not saying it's good or not, but it's certainly not novel. Andy probably meant 'internal' legal requirement (i.e. Walmart legal policy) - hazarding a guess. But stating the NDA requirement up front would be good, so people can decide if they want to come to the session (given the requirement) or not? In any way: thanks to Walmart for hosting the sessions.

    2 · March 1, 2014

  • Andy R.

    Thank you for the feedback on our event sign-in process — we’ll take a look at how we can make it simpler and less intrusive. This is currently a legal requirement. You may have experienced the same at other large tech companies in the valley. We have. We hope to see you at our next (improved) event in April.

    March 1, 2014

    • Erik-Paul G.

      It isn't a legal requirement it is corporate nonsense and quite rude (especially when it isn't stated upfront). Won't be back. Too many other good choices. Have a nice day.

      March 1, 2014

  • julie f.

    I guess I'm the outlier. I'd be shocked if a company *didn't* ask us to sign an NDA to enter their headquarters after hours. Facebook had us sign something when hundreds of us attended a meeting there last year (not a UXPA meeting, but lots of us were there). I didn't hear a single person complain about it.

    February 28, 2014

    • Erik-Paul G.

      I have attended dozens of meet ups and I have been required to sign NDAs exactly twice. I have declined each time.

      February 28, 2014

  • Eddie A.

    Yeah, I felt uncomfortable in general going to that meetup because of the company's practices. But the information was great, which is, sadly, not surprising. The whole Linkedin recruiting part was a little heavy-handed in that it seemed like it was not something I could opt out of.

    1 · February 28, 2014

  • NancyF

    I agree that the sign-in process was extremely offputting. We retrieved our name badges, then got the NDA - huh? - then signed into LinkedIn so that they could recruit us?

    The presentation was timely (for my org) and interesting (always good to hear successful UX projects). Will the slide deck be made available? I typically live-tweet events like this, but I'm now uncertain what I can discuss with my workmates who have family or other evening obligations and couldn't show up on-site. When did you last have that uncertainty about a UXPA activity? I expected that they would be putting us into a "sterile" area where we could have an open conversation. Was the NDA related to the tour of facilities where actual work documents might be visible? Even though I arrived after the tours, I still was expected to sign the NDA.

    1 · February 28, 2014

  • Christine F.

    Anyone going to this event who can provide a ride afterwards to closest BART station? I usually take CalTrain to work in SF from peninsula. I'm trying to figure out best way to handle the commute and this event.

    February 26, 2014

    • Q

      Sure Christine. I'll gladly offer any others who need a ride to the nearby train/bus.

      February 26, 2014

    • Anne H.

      Christine you can also walk down to El Camino and catch a SamTrans ECR bus either north or south. If you head north, you could get off by Tanforan and catch San Bruno BART. If you go south, you could get off near Millbrae BART/CalTrain. Neither bus goes directly in to the station, but close enough.

      February 26, 2014

  • Suyash J.

    Thought I'd share with our group another meetup I'm going to on 18th in San Francisco - it's an Android design talk - greg who wrote a book on designing for Android is speaking for those who're interested:

    February 7, 2014

  • NancyF

    To aid some newcomers, I'll suggest making the town San Bruno rather than teasing them with San Brunco. (Or is there actually a San Brunco?)

    February 6, 2014

  • Diana L

    Delighted to be part of this event.

    February 5, 2014

  • Jose C.

    Looking forward to this meeting.

    January 23, 2014

Our Sponsors

  • IBM

    IBM has generously hosted several Bay Area UXPA meetings.

  • Facebook

    Host for the September BA UXPA Chapter Meeting

  • Key Lime Interactive

    A Full User Research Firm & Host for January Chapter Meeting.

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