February's Meeting will be at Walmart Labs
*Walmart will be providing tours of their labs during the social/networking portions of the evening's schedule so we advise you to arrive early*
6 - 6:45 Tour of research lab/socializing/networking
6:45 - 7 Announcements
7 - 8:00 Talk: Giving Personas a Life of Their Own
8 - 8:30 Socializing/networking
Presentation: Giving Personas a Life of Their Own
"How can we leverage Personas to be an integrated part of a customer-centered corporate culture? In this presentation, we will share the methods we used to create personas at Walmart.com as well as the lessons learned integrating Personas into the product development lifecycle. After this presentation, you will have a greater understanding of how to create your own Personas, leverage them as a program, and integrate them into your company culture."
Presenter: Michael Morgan is currently the Sr. Manager, User Experience Research for Walmart Labs. Currently, he leads a team of User Experience Researchers who are providing customer insights to help inform and shape Walmart.com’s design, product strategy, and innovation. Prior to joining Walmart.com, Michael spent 12 years working both a User Researcher and Manager for eBay and PayPal and the prior year with Microsoft. Michael spent most of his career focused on understanding eCommerce shopping behavior.