Behavior Design AMS Meetup 3 (the IxDA edition)

The third Behavior Design AMS will be a special edition. We have been asked to be part of the UX in the City program of the international conference Interaction14 (http://interaction14.ixda.org/), that will take place in Amsterdam this year.

Mixed audience
Because we also offer space to the attendees of the conference. All talks will be in English.

We keep the recipe the same with a mix on different angles of behavior design with speakers from scientific field and practice.

We think we have a nice program of three speakers again this time.

1. New behavior for designers – Froukje Sleeswijk Visser, Zilver Innovation, TU Delft
   First speaker is Froukje Sleeswijk Visser (http://www.io.tudelft.nl/over-de-faculteit/persoonlijke-profielen/universitair-docenten/sleeswijk-visser-f/). She is design research director at Zilver Innovation & assistant professor at the Technical University Delft, faculty Industrial Design Engineering. She is specialized in ways to research existing human behavior via contextmapping and uses the insights to develop new products and services. She will share insights and methods to use for designers.

2. Using sensors for behavior change – Joris Janssen, Sense OS
   Second speaker is Joris Janssen from Sense OS (http://www.sense-os.nl/). Joris has also a strong background in research and science both at Stanford University in the US as in his work for Philips Research. At Sense OS he is working on the platform this company created to track all sensors from mobile devices and wearables and translate those data in sensible insights on behavior. The platform is the source for app builders to create relevant sensor-based services. Joris will give insight in how much we can learn from sensors, and use a concrete case they have build.

3. Steering shopper behavior with technology, data and science - Arjan Haring, Science Rockstars & Boris Surya, Monolith (Duo-presentation)
   Arjan is founder of Science Rockstars (http://www.sciencerockstars.com/) that pioneers in using scientific insights for optimizing e-commerce environments. He is also advisor in the company of Boris, Monolith (http://www.mnlth.co/), that does persuasion strategies for shop in the physical space.
   They will talk on this hybrid retail world were data will become a more important part and show the case of Rituals.