Create Compelling. Fast. Align your team to how customers value.

Agenda
6:30 Food and Social Time (brought to you by Plaster Group)
7:00 Main Program
8:15 Retrospective

Summary:
Customers value different features within the same product in very different ways. Most development teams lose these multi-dimensional distinctions with blunt, single-dimensional models that make it very challenging for teams to align what they do with these different types of value.

Agile and Lean concepts do bring a rigor for "how" to build a product. But they don't help with "what". Clearly, a new perspective can have a big impact on how teams allocate their work. Market Fit Fast is a two-dimensional model of how customers value. It is simple, but insightful, offering a new language that enables teams to repeatedly align to a precise and compelling goal, simplifying project management and streamlining work for products ranging from coffee to complex application platforms.

With three simple questions, Market Fit Fast is easily adopted in Agile and Lean ceremonies. One meeting often cuts a team’s time to market by 75%, largely via applying agile principles (e.g. #10).

Intended session outcomes:

• Understand the 5 different types of customer value – within a single product .
• Apply Market Fit Fast in an interactive exercise .
• Understand how you can use the insights to increase customer value while decreasing your work.

Bio:
Patrick Hogan helps teams create new revenues with compelling, market-changing concepts, often getting them in the hands of customers in a fraction of the traditional time. He has been a founder or an exec with startups in SaaS, AR/VR, online media and consumer services and led large enterprise teams in firms like Adobe, MSFT, and Avanade to develop new concepts, platforms and tools. He brings over 25 years of innovation and product management experience largely bringing new offerings to new markets.

Patrick uses a broad set of novel but proven best-practices and unique insights into customer thinking to get to new revenues fast. These insights enabled Patrick’s biggest accomplishment, envisioning and driving the creation of what Satya Nadella called Microsoft’s most valuable API; the unified Office 365 Cloud API and solution platform.

As a Mechanical Engineer and MBA by training, Patrick enjoys the challenge of bringing together traditional industries with the latest trends in high-tech like Analytics/AI, IoT, and AR/VR. Beyond helping clients, as Managing Director of Gateway Adopters LLC, Patrick continues to refine workshops, innovation concepts and publish insights at www.GatewayAdopters.com.

This meeting is brought to you by: Plaster Group & Zonar Systems