The Big Big Crazy World of Big Data... The mission of this group is to bring leaders in our community, who are interested in the powers of Big Data together - - Providers, Implementers, Trainers, Analysts, and Key Business Decision Makers (and Techies are invited too) This will be a group effort to learn from each other 'Best Practices' and 'Pitfalls' around Big Data; and help us Navigate the Choices and Confusions.
We are a true Connection.. connecting each other and dozens of other relevant groups in the Bay Area around Big Data and Analytics so you can find quality strategic:
Harnessing the Power behind Smart Technology Marketing: Big Data--> Infrastructure--> Analytics -->Technology Marketing Applications
About the Event: It is 2 hours of networking and education with other tech and marketing folks in the bay area. As the topic would suggest, we will focus on examples of Marketing Applications which utilize Big Data and Analytics (and, making sure we use it for ‘good and not for evil’ . To enable receiver-centric relevant and timely messaging and attention). The audience will hear best practice success stories (actual real examples) around but not limited to: • Programmatic targeting
• Behavioral and predictive analytics
• One-on-one marketing
• Customer-centric relevancy
• 6:30 – 6:50: Networking, aided by a custom IceBreakerQ app. I encourage you to • 6:50 – 7:00 Introductions
• 7:00 – 7:15 Nimble – InfoSight Analytics
• 7:15 – 7:35 Panel Introductions
• 7:40 – 8:10 Panel Discussion 30 - 8:00
• 8:10 – 8:30 More targeted networking
Nimble Storage’s presentation will focus on their analytics tool, InfoSight, and illustrate how the product uses ‘big data and analytics’ to identify trends, detect performance issues.
The roundtable discussion is around marketing applications and the benefits (and caveats) of ‘big data’ in targeting and optimizing client / prospect messaging. The Marketing Applications discussion will include some quick overview and a panel discussion, potentially including:
• Kelly Stirman, VP Strategy and Product Marketing at MongoDB
• Alison Murdock, VP of Marketing, 6sense
• Aaron Bird, CEO, Bizible
• Etai Beck, CEO, Folloze
• Grover Righter, Data Scientist and Founder, Lever10
About me, Bob Samuels: I am a professional ‘matchmaker’ in the B2B tech demand gen world. I have a CPA/CFO background and am an aficionado of analytics. I host the Big Data Connection, Strategic Marketing Solutions, and Big Data San Francisco bay area meet-up groups. I also run TechConnectr, a leading marketplace for high quality B2B lead generation marketers.