Big Data in Social Media Analytics

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#bigdatamy number 5: The Social (Data) Butterfly Effect

This meetup (6th December 2012, 7.30pm, iTrain Developer Playground in Ampang Park) will be focussed on social media analytics, with a talk by Sandra Hanchard, titled "What questions can big data help us solve? Industry and research applications."


Speaker bio:

Sandra is a PhD candidate at the Swinburne Institute for Social Research, where she researches social media information uses and everyday life in Malaysia. Formerly she was a Senior Analyst at Experian Hitwise, where she led commissioned research projects in the Asia Pacific region covering a wide range of industries including retail, travel, financial services, etc.

Talk abstract:

In Sandra's presentation she will share her 10 years experience working with online metrics, in particular, social media analytics. During her time as an industry analyst at global Internet measurement firm, Experian Hitwise she worked with high-profile brands in several sectors such as banking, government and news to identify consumer engagement opportunities on emerging Social Media properties. Since her time at Experian Hitwise she has pursued her interest in Social Media and is investigating how Malaysians interact and benefit from Social Media in their everyday lives. She will talk about the challenges of measuring behaviour on social media at scale as well as the future directions of big data in social science.


We may have 1 more talk, or if not we'll have some extra time to network instead. Please note that unlike the last time we had an event at the iTrain Developer Playground, this time there will NOT be a buka puasa spread ;-) There might be some very light nibbles, but don't come hungry!