What we’re about
Google serves over 5 billion searches daily! If your business isn’t visible online, your losing business to your competition - and lots of it.
Each month we'll host an event where business leaders can meet and discuss ways to strengthen their online presence through advanced indexing, search marketing, visitor retargeting, social media and viral video promotion.
Search Engine Market Share in United States of America as of November 2017
• Google: 88.44%
• Bing: 6.83%
• Yahoo!: 3.71%
• DuckDuckGo: 0.64%
• MSN: 0.08%
• AOL: 0.07%
Discussion Points
• 18% of local searches lead to a sale within one day
• 50% of local searches visit stores or call the business within one day
• 88% of consumers trust online reviews as much as personal recommendations
• Business address/location os the primary piece of information sought by local searchers
• 50% of mobile users prefer a mobile browser to a mobile app
• 97% of consumers read online reviews for local businesses in 2017, with 12% looking for a local business online every day
• 85% of consumers trust online reviews as much as personal recommendations
• Positive reviews make 73% of consumers trust a local business more
• 49% of consumers need at least a four-star rating before they choose to use a business
• Responding to reviews is more important than ever, with 30% naming this as key when judging local businesses
• 68% of consumers left a local business review when asked - with 74% having been asked for their feedback
• 79% of consumers have read a fake review in the last year, but a worrying 84% can't always spot them
• Yelp & Facebook are local consumers' most trusted review sites, followed by Google & BBB.org
• People are becoming less likely to visit businesses' websites after reading positive reviews - a 17% drop from 2016
• 32% of consumers read local reviews on mobile apps this year (a growth of 14% from 2016)
• Consumers read an average of 7 reviews before trusting a business - up from 6 last year
