Pricing Your Offering Based on Problem, Solution, Result, and Value

Please note this is an on-line event

Pricing Your Offering Based on Problem, Solution, Result, and Value

How to price their offering is a common question that entrepreneurs need to answer when prospects first start to ask, “This looks great, how much does it cost?” Mark Stiving, an expert on pricing technology products, joins us as a featured attendee. He will take us through an interactive exercise where each attendee can identify the problem they are addressing, the solution they offer, the results it delivers, and the value of these results compared to the prospect’s current alternatives.

If you are currently wrestling with pricing issues or getting pushback from your prospects over the value that your offering delivers compared to the price, please join us to walk through your situation and get some insights from Mark.

About Mark Stiving
Mark Stiving, Ph.D., MBA, (https://impactpricing.com/), is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. With 25+ years of experience in price segmentation, pricing product portfolios, and visionary pricing, Mark’s analytical skills provide specific direction—and quantifiable results.

Come join entrepreneurs who eat problems for breakfast®. At a Bootstrappers Breakfast® we have serious conversations about growing a business based on internal cashflow and organic profit: this is for founders who are actively bootstrapping a startup.

The other attendees will all be in startups. It will be a chance to compare notes on operational, development, and business issues with peers. Now in our 13th year in Silicon Valley.

For more information about the group visit bootstrappersbreakfast.com (http://www.bootstrappersbreakfast.com/)

Save Red Rock: The Red Rock Coffee House (httsp://www.redrockcoffee.org) where we normally meet for the Mountain View Bootstrapper Breakfast has been badly impacted by the Covid-19 epidemic and is in danger of closing. Please consider donating at https://charity.gofundme.com/o/en/campaign/save-red-rock-coffee