Growth Hacking Showcase Event featuring Dr. Jonathan Shapiro, CTO of CogoLabs

This is a past event

116 people went

Location visible to members


We're happy to announce our special, keynote presenter for the first Showcase Event in 2014 will be Dr. Jonathan Shapiro, the CTO of CogoLabs, who will speak about using competitive business intelligence when growing a business. We also have 2 other presentations from Steve Offsey CMO of MarketBuildr, William Toll from ProfitBricks and Chuck Tanowitz from HB Agency discussing sharing their Growth Hacking experiences and knowledge.

The event is scheduled for the evening of Jan. 16 from 6:00-9:00pm at the Microsoft NERD Center in Cambridge.

Soda, snacks and pizza will be provided courtesy of our sponsor, CogoLabs, and parking is available at the NERD Center for $10, or it's a short walk from the Kendall T-Station.

Please RSVP, and feel free to bring colleagues and friends.


6:00 - Arrive and Settle In

6:15 - Introductions

6:30 - Growth Hack Keynote – Dr. Jonathan Shapiro, CTO @ CogoLabs, "Using competitive intelligence data for growth"

7:15 - GrowthHack 2 – Steve Offsey, CMO @ MarketBuildr, "Differentiate Your Company to Grow in a Crowded Market"

7:45 - Growth Hack 3 – William Toll @ ProfitBricks & Chuck Tanowitz @ , HB Agency, "Using A XXXXX (Pricing) Announcement To Rise To The Top"

8:15 - Socialize & Networking

8:45 - Wrap up

[Note: The order and timing of presentations may change.]

Speaker Bios:

Dr. Jonathan Shapiro, CTO, CogoLabs

Jonathan Shapiro has over 15 years of experience researching and building large-scale Internet services.

As a Professor of Computer Science at Michigan State University, his research focused on the role of economic behavior in computer networks and distributed applications.

Prior to his academic work he was a senior engineer at News Internet Services, a News Corporation company, where his team brought Fox News, Fox Sports and numerous other Newscorp brands to the Web for the first time.

Jonathan received his BA in Physics from Columbia University and his PhD in Computer Science from the University of Massachusetts, Amherst.

Steve Offsey, CMO, MarketBuildr

Steve Offsey ( is currently CEO of MarketBuildr ( He has a record of success identifying market opportunities and developing revenue streams for B2B, B2C, SaaS, enterprise software, web/Internet and consulting companies.

You can link to the About page on my website at

William Toll, VP, Marketing, ProfitBricks

William Toll, VP, Marketing at ProfitBricks (, has held Marketing and Product Management leadership positions in the Web Hosting/Internet Infrastructure and SaaS industries since the late 1990s. Currently William is driving the marketing strategy and implementation for the cloud computing provider ProfitBricks’ US market. William’s inbound and outbound marketing strategies, programs and tactics incorporate analytics, creativity and social aspects to drive measurable success. William received a BA in Marketing while studying in the UK, travels a lot and reads thousands of blogs – follow his readings on Twitter: @utollwi

Chuck Tanowitz, vice president PR and editorial strategy, HB Agency

Chuck's clients rely on his expertise to help set strategy that combines content, social and media to reach customers, partners, investors and prospects. His clients include technology and manufacturing companies of all sizes and types, from major long-standing manufacturing concerns to consumer-facing start-ups. Along the way he has worked with companies specializing in cloud computing, IT security, document management, content management, open source, energy, food products and consumer goods.