Next Meetup

Marketing Technology Summit: The Innovation That Drives ROI Separate RSVP Req'd
Register as a BMT member for only $58: http://bit.ly/BNTmts18 Early Bird discount pricing ends on Monday, 11/5. To be a great marketer today you need to understand the technologies that are behind your marketing programs. You have to become a MARKETING ENGINEER! To become a marketing engineer you need to have your head around not just creative and marketing best practices – you need to know about the actual platforms and technologies that power your programs and success. You need to be conversant in CRM, marketing automation, mobile, analytics and other technologies that power your programs and drive ROI! Join the New England Direct Marketing Association (NEDMA) for a day of cutting edge marketing technology education and start to become the Marketing Engineer you need to be! This informative event features speakers and luminaries who will present the latest and greatest technologies being used by marketers of all stripes. If you're a marketing expert at any level, a marketing manager, creative or technologist who needs to keep current to compete in today's ever changing marketing technology environment, this sell-out event is for you. Sessions & Speakers include: Augmented Reality - what marketers should prepare for now Nicolas Robbe, CEO and Co-founder, hoverlay Inspiring Action with Video Laura O'Connell, Agency Development Manager, Google Fizz Ahmed, New Business Manager, Google Crafting the Customer Journey Harry J. Gold, Founder & CEO, Overdrive Interactive The New Rules of Marketing Technology & Automation Scott Brinker, VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair, MarTech How to Increase Recall, Response and Revenue with Neuromarketing Nancy Harhut, Chief Creative Officer, HBT Marketing The Future of Marketing Tim Reis, Director of Traditional Managed Agencies, Google Digital Marketing - Heaven or Hell -Panel Ian Cross, Professor; Director of Center for Marketing Technology, Bentley University Panelists: Dennis Kelly, Founder & CEO, Postalytics Melinda Powers, Director Digital & Communications, Certica Solutions Christopher Bryant, Product Marketing Manager, Endurance/Constant Contact Includes: · Nationally renowned speakers · Reasonable local prices - you don't need to spend big bucks to hear the leading experts! · Marketing knowledge - an opportunity to become even more conversant in marketing automation, account management programs, search, mobile, data, analytics, email and new technologies that power your programs and drive ROI! All in a single day. · Connections - a chance to talk with speakers and ask your questions one on one · Exhibits - see demos and discuss the platforms of 8 carefully chosen exhibitors · Business Contacts - you'll see old friends and colleagues and make new contacts. The roundtable setup throughout the day gives you the chance to meet other marketers from over 150 New England companies. Be sure to bring lots of business cards And, we're closing with a Networking cocktail party! Register as a BMT member for only $58: http://bit.ly/BNTmts18

Bentley University Conference Center

175 Forest Street · Waltham, MA

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What we're about

This is a group designed for those of us who bridge the marketing and technology worlds. We are passionate about discussing new marketing trends and methodologies, but as important, we want to learn HOW to actually execute on and measure these approaches using technology. So, expect to get deep in the weeds! If you are a marketer, a technologist, a data analytics expert or just someone who wants to learn, we welcome you to join us!

Topics presented will include both products as well as underlying technology. We may talk about general topics like predictive analytics, addressable TV, marketing channel trends, but we will also discuss specific technologies, such as Hadoop, Casandra, google analytics, social media API's and much more.

Beginners and veterans alike - we are all looking forward to both learning and sharing what we know!

If you're interested in partnering with this group, need advice on software/web/app development, or have any suggestions or questions, please contact and connect with organizer Chris Requena (http://linkedin.com/in/crequena). Email: Chris "at" BostonNewTechnology.com

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