Next Meetup

New England Direct Marketing Association: Marketing Technology Summit 2018!
To attend, please register here: http://bit.ly/2zEyClt BMT members save over 60%! To be a great marketer today you need to understand the technologies that are behind your marketing programs. You have to become a MARKETING ENGINEER! To become a marketing engineer you need to have your head around not just creative and marketing best practices – you need to know about the actual platforms and technologies that power your programs and success. You need to be conversant in CRM, marketing automation, mobile, analytics and other technologies that power your programs and drive ROI! Join the New England Direct Marketing Association (NEDMA) for a day of cutting edge marketing technology education and start to become the Marketing Engineer you need to be! This informative event features speakers and luminaries who will present the latest and greatest technologies being used by marketers of all stripes. Registration here is required: http://bit.ly/2zEyClt BMT members save over 60%! SCHEDULE & SPEAKERS: “Artificial Intelligence and Machine Learning - This Time It’s for Real… and It Will Change Everything!” - JOHN LANDRY, LEAD DOG VENTURES "Become a Marketing Engineer" - HARRY J. GOLD, FOUNDER & CEO, OVERDRIVE INTERACTIVE (https://www.ovrdrv.com/) "The Brain Science Behind Emails that Persuade" - NANCY HARHUT, CHIEF CREATIVE OFFICER, NANCY HARHUT AND ASSOCIATES "Live Google Analytics Tour – Getting to Know Your Metrics" - JEFF SELIG, VP OF EARNED MEDIA AND ANALYTICS, OVERDRIVE INTERACTIVE (https://www.ovrdrv.com/) "5 Disruptions to Marketing In 2018" - SCOTT BRINKER, VP PLATFORM ECOSYSTEM AT HUBSPOT (https://www.hubspot.com/); EDITOR AT CHIEFMARTEC.COM "The Multi-channel Marketing Stack - New Tech That Makes Direct Mail A Digital Channel" - DENNIS KELLY, CEO, POSTALYTICS (https://www.postalytics.com/) "5 Digital Marketing Analytics Trends to Prepare for in 2018" - CHRIS REQUENA, VP & Co-founder, MOBINETT INTERACTIVE (http://www.mobinett.com/), hubEngage and Boston New Technology Registration here is required: http://bit.ly/2zEyClt BMT members save over 60%!

Bentley University Conference Center

175 Forest Street · Waltham, MA

What we're about

Public Group

This is a group designed for those of us who bridge the marketing and technology worlds. We are passionate about discussing new marketing trends and methodologies, but as important, we want to learn HOW to actually execute on and measure these approaches using technology. So, expect to get deep in the weeds! If you are a marketer, a technologist, a data analytics expert or just someone who wants to learn, we welcome you to join us!

Topics presented will include both products as well as underlying technology. We may talk about general topics like predictive analytics, addressable TV, marketing channel trends, but we will also discuss specific technologies, such as Hadoop, Casandra, google analytics, social media API's and much more.

Beginners and veterans alike - we are all looking forward to both learning and sharing what we know!

Members (1,411)

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