This is a group designed for those of us who bridge the marketing and technology worlds. We are passionate about discussing new marketing trends and methodologies, but as important, we want to learn HOW to actually execute on and measure these approaches using technology. So, expect to get deep in the weeds! If you are a marketer, a technologist, a data analytics expert or just someone who wants to learn, we welcome you to join us!
Topics presented will include both products as well as underlying technology. We may talk about general topics like predictive analytics, addressable TV, marketing channel trends, but we will also discuss specific technologies, such as Hadoop, Casandra, google analytics, social media API's and much more.
Beginners and veterans alike - we are all looking forward to both learning and sharing what we know!
If you're interested in partnering with this group, need advice on software/web/app development, or have any suggestions or questions, please contact and connect with organizer Chris Requena (http://linkedin.com/in/crequena). Email: Chris "at" BostonNewTechnology.com