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Join us at our second Neuromarketing-palooza event on January 28th, 2016. The evening's featured topics will be:
Uncovering What Your Target Audience Is Feeling
Emotions are the number one influencer of attention, perception, memory, human behavior and decision-making. And to that end, our featured speaker will be Gabi Zijderveld, VP of Marketing and Product Strategy at Affectiva (http://www.affectiva.com/), leaders in emotion analytics and insights. Gabi will be giving a demo of their technology, which delivers insights into people’s emotional engagement with anything from websites to brands, advertising, movie trailers and TV programs.
Making 'Em Click
Tom Shapiro, CEO at the marketing, branding and design agency Stratabeat (http://stratabeat.com/), will be covering effective methods for writing headlines that get more clicks. Headlines are everywhere we look online, whether in websites, blogs, articles, Tweets or emails. Tom will do a deep-dive into the psychology of why people can't resist clicking on certain headlines yet ignore others. Learn to write irresistible headlines that drive attention, clicks and traffic.
The event is free, and so is the pizza.
Sign up today. Will be an educational and fun evening!