Testing for Information Architecture
Details
Information is the foundation of any website, app or product. To make that sound, we must conduct research to make sure that we are building the right thing to match the user’s mental models. We can no longer just work from assumptions or how product teams “want” the user to navigate the site. Research is the key to bring those worlds and perspectives together for success.
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Jen Blatz is a Lead User Experience Designer and Researcher with expertise that lends itself to any industry. Jen's path to UX started in journalism and graphic design where she learned the importance of aesthetics, organization, and catering content for the consumer. She has worked in a number of fields including finance, cloud storage, security and pet health. Jen is now at Fidelity Investments focusing on improving enterprise tools used by employees.
Jen loves being active in the UX community to learn and grow while helping others do the same. She is the co-founder of the UX Research and Strategy group, a 501c3 with a local Dallas and international presence. She is the organizer of WIAD (World Information Architecture Day) Dallas, TX in 2019 and 2020, and speaker for several universities, meetups and international conferences like Convey UX, IAC (Information Architecture Conference), UX Research Insights Summit, Big Design and more.